(January 19, 2011; Paso Robles, CA)—Hope Family Wines, producer of Liberty School, Treana, Candor, Austin Hope and Westside Red wines, today announced the promotion of Meliza Jalbert from Canadian sales manager to export director. She will now oversee the company’s sales outreach to its current international markets in Canada, Mexico, Bermuda, Germany, Japan and Singapore, while expanding Hope Family Wines’ reach into emerging markets including Hong Kong and Vietnam, which are set to open to distribution in 2011.
Jalbert is a native of Quebec City and resident of Montréal, and her prior sales and beverage experience spans the globe. Most recently, before joining Hope Family Wines in 2007, she was based in Salzburg, Austria as the on-site Canadian representative for Hangar-7 Red Bull at international food and beverage events.
“My goals as export director are to strengthen the company’s presence in existing markets while introducing Hope Family Wines’ diverse portfolio to new wine lovers, particularly in countries such as Hong Kong and Vietnam as well as other Asian countries,” says Jalbert. “Hope Family Wines’ distinct brands appeal to a wide range of consumers, and I’m thrilled to contribute to the brand’s global presence.”
About Hope Family Wines
Hope Family Wines is a family-owned and operated winery in Paso Robles, CA, encompassing five brands: Liberty School, Treana, Candor, Austin Hope and Westside Red wines. The Hope family arrived in Paso Robles in 1978 and began planting wine grapes. Over time it became clear to the Hopes that Paso Robles was capable of producing world-class wines. They were among a handful of pioneering families who helped to shape and gain recognition for this distinctive winegrowing region. After growing grapes and developing vineyards throughout the eighties and early nineties, they began producing estate wines under the Hope Farms label. The Hopes established Treana Winery in 1996, to focus on regional blends from Paso Robles and the Central Coast. This same year, they incorporated Liberty School into their winery. In 2008, Hope Family Wines became an umbrella moniker to encompass the brands, which now include Austin Hope, Candor and Westside Red wines. To learn more, go to www.hopefamilywines.com.
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