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MITCH COSENTINO LAUNCHES A NEW WINERY FEATURING THE ART OF BLENDING

Submitted By: Lewis Perdue, November 10, 2010
FOR IMMEDIATE RELEASE



MITCH COSENTINO LAUNCHES A NEW WINERY FEATURING THE ART OF BLENDING



NAPA VALLEY, CA

Mitch Cosentino, celebrating 30 years of winemaking, has launched

pureCru Napa Valley, a small producer of wines designed to accompany

fine world cuisine.



pureCru Napa Valley began as what Cosentino refers to as "a

winemaker's wine project," and has evolved into a venture that takes

him back to his roots.



"I had been reminiscing about a small, hands-on entity where I could

do it all myself again, like I did in the beginning," said Cosentino,

who founded Cosentino Wine Company in 1980, where he garnered nearly

2000 awards for his wines.



Cosentino initiated pureCru Napa Valley with the release of pureCos, a

2006 blend that doesn't necessarily conform to the mainstream wine

industry.



"While I love Bordeaux blends, I wanted to make a wine that doesn't

fall into the normal range of what people think of when they think

'blend'," said Cosentino. Inspired by the great wines of the old world

as well as the new, pureCos is not a Bordeaux or Meritage or Super

Tuscan. Yet it has familiar elements of each.



pureCos is a unique blend of cabernet sauvignon (56%), cabernet franc

(19%), merlot (12.5%) and sangiovese (12.5%). "The sangiovese adds

what I call 'the fourth dimension'," said Cosentino.



The winery will specialize in a small number of limited production

wines. Only 380 cases of pureCos were produced. Next up is a very

special white wine, PURETY Napa Valley, a rich and balanced 350 case

blend of sauvignon blanc (52%) and semillon (48%).



pureCru Napa Valley also produces limited-production wines with

champion golfer Fred Couples. The first Couples and Co wines, a

sangiovese (blended with Bordeaux varietals) and a Napa Valley

cabernet sauvignon, are currently being released into the marketplace.

A Napa Valley chardonnay will be released in mid-November of 2010.



pureCru Napa Valley wines can be found in fine restaurants and wine

shops, and can be purchased direct from www.purecruwines.com.



***

CONTACT:

Mitch Cosentino

mitch@purecruwines.com

707-480-9025

www.purecruwines.com

Bonded Winery # 16906, Napa, California



***

Julie Weinstock

707-320-8675