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IBG Selected for E-Commerce Direct-to-Consumer Services for Don Sebastiani & Sons

Submitted By: Tara Thomas, October 14, 2010
For Immediate Release

October 13, 2010

Contact: Tiffany van Gorder

Phone: 707.255.7667

Email: tvangorder@balzac.com

www.balzac.com



IBG Selected for E-Commerce Direct-to-Consumer Services for Don Sebastiani & Sons

IBG offers a complete direct-to-market solution for the wine industry



Napa, CA – IBG, the leading provider of direct sales technology and services to the wine industry, announced that Don Sebastiani & Sons, a family-owned wine company based in Sonoma, California, has agreed to use IBG to empower their new venture into online direct-to-consumer wine sales. IBG is now the full service provider for Don & Sons, handling everything from eCommerce, club platform, and fulfillment to a dedicated account manager backed by a committed team.



“IBG has been an amazing partner as we planned, developed and ultimately launched our direct-to-consumer online site,” said Kathy Pyrce, Director of Marketing at Don & Sons. “Their integrated services have provided us with a one-stop shop and have helped us more quickly enter the direct-to-consumer marketplace. This, combined with a dedicated team to answer our questions, makes for a top notch solution!”



By bundling all of the required elements of a successful direct-to-consumer program into a single package, IBG offers significant cost savings, operational efficiencies, and a level of business intelligence not typically available in the wine industry. At the same time, clients enjoy interacting with a single point of contact, whether for eCommerce, fulfillment or direct sales.



“The way the average wine consumer purchases wine is changing," said Don Sebastiani, Jr., President and Chief Executive Officer. “Partnering with IBG allows us the flexibility to change with them.”



About IBG

Founded in 2002, IBG is the leading provider of direct sales technology and services to the wine industry. As the wine industry’s only fully integrated direct-to-market solution, IBG provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that give them access to new markets, consumers and products. IBG is headquartered in Napa Valley. For more information, visit www.ibgwine.com.

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