St. Helena, CA September 22, 2010 – Wine Opinions now offers its
clients a superior alternative to in-person or online focus groups. The
service – called Vintrospectives – sources participants from the Wine
Opinions consumer or trade panels by running a brief online screening
survey to perform segmentation and selection of qualified participants
who then take part in a three-day moderated online discussion on the
An advantage of using the online survey as a segmentation and
selection tool is that one or two questions on a key client issue can
also be included in the quantitative survey, yielding insights helpful in
the creation of the discussion guide.
Vintrospectives studies are comprised on eight participants, as in focus
groups. Wine Opinions designs a discussion guide to address client
issues fully, with each issue developed into a discussion topic that
participants comment on and interactively address with each other and
the Vintrospectives moderator during the three-day online discussion.
At the conclusion of the discussion phase, all participant input is
downloaded and analyzed, and a complete report (including participant
transcripts) is written and presented to the client.
Vintrospectives studies can be completed in a three week period from
client approval of the screening and segmentation questionnaire.
For more information on the Vintrospectives service, please contact