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IBG Acquires Call For Wine to Strengthen Direct Sales

Submitted By: Tara Thomas, September 07, 2010
For Immediate Release

September 7, 2010

Contact: Tiffany van Gorder

Phone: 707.255.7667

Email: tvangorder@balzac.com

www.balzac.com



Napa, CA – IBG, the leading provider of direct sales technology and services to the wine industry and the industry’s only fully integrated direct-to-market solution, announced that it has acquired Call for Wine, Inc., the leading provider of telesales programs and services to wineries for increasing direct-to-consumer sales. Call for Wine works with leading wineries to develop proactive strategies for growing their direct-to-consumer businesses, delivering high value wine sales and superior customer service.



Founded by Mark Parton in 2004, Call for Wine provides direct-to-consumer telesales exclusively for the wine industry through a team of inside sales professionals committed to helping clients gain success in building brand awareness and maximizing returns by capitalizing on proven direct selling methods for the wine channel. The combination of Call for Wine’s telesales expertise and IBGs fully integrated direct sales platform will allow IBG to offer winery customers proven sales programs to maximize the full potential of their customer databases, achieving improved response rates and increased revenue. Wine telesales is one of the fastest growing and most effective methods for selling wine directly to consumers, particularly in this economy. IBG is now positioned to help its winery customers maximize direct sales during the peak wine selling season which runs from October through December.



"IBG shares our customer centric focus and we're looking forward to joining forces to help customers achieve their direct-to-consumer sales goals," said Mark Parton, CEO of Call for Wine. "The business intelligence available through the IBG platform, combined with the knowledge and expertise of our sales team, will provide considerable value to wineries looking to maximize this important channel. To be able to offer a complete direct-to-consumer solution of eCommerce, logistics and telesales is very exciting.”



"Our focus is on helping clients maximize direct-to-consumer sales, and Call for Wine is an important part of that strategy," said Joe Waechter, President and CEO of IBG. "This acquisition will further bolster our ability to deliver an all encompassing direct sales solution by providing wineries with a knowledgeable and professional extension of their customer service team and a new avenue for growth."



As part of the acquisition agreement, Call for Wine’s President and CEO, Mark Parton will join the IBG Executive Management team, overseeing all telesales operations.



About IBG

Founded in 2002, IBG is the leading provider of direct sales technology and services to the wine industry. As the wine industry’s only fully integrated direct-to-market solution, IBG provides wineries, retailers and wholesalers with eCommerce technology, compliance tools, logistics solutions and state-of-the-art shipping services that give them access to new markets, consumers and products. IBG is headquartered in Napa Valley. For more information, visit www.ibgwine.com.



About Call For Wine

Founded in 2004 Call for Wine provides direct-to-consumer telesales exclusively for the wine industry. The company maintains a team of inside sales professionals committed to helping clients gain success in building brand awareness and maximizing returns by capitalizing on the direct-to-consumer sales channel. Whether wineries need a dedicated outbound direct-to-consumer inside sales team or a skilled inbound customer service network dedicated to utilizing telephone, email and social media -- Call for Wine can plan, implement and manage compliant telemarketing projects and complete contact strategies. For more information on Call For Wine telesales programs and services, visit www.callforwine.com.