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Jerry Baker new VP Sales & Marketing, Hawk and Horse Vineyar

Submitted By: Julie Ann Kodmur, February 11, 2019
Napa Valley, February 2019 --- Hawk and Horse Vineyards’ co-owners and founders Mitch Hawkins and Tracey Hawkins announce the appointment of Jerry M. Baker as Vice President, Sales & Marketing. This is a newly created position for this up and coming Red Hills appellation winery.

“We’re delighted to welcome Jerry to our team and know that his extensive expertise will allow us to refocus our sales and marketing strategies on the national and international stage. Our expanding footprint will be very positive for our brand and the growing interest in this new and exciting AVA,” they said in making the announcement.

“I am honored to be a part of the Hawk and Horse Vineyards team,” Baker commented. “The dedication and commitment to growing and producing the finest wines from this extraordinary property is remarkable. It is with great pride and enthusiasm that I will be traveling the country to tell our story and taste the wines with buyers near and far,” he added.

Jerry has been a prominent senior executive in the wine industry for several decades. He has served in senior sales and marketing roles for Ladera Vineyards, White Oak Vineyards, Grgich Hills Cellars, Trefethen and Chateau Montelena. Before coming to Napa Valley, he held senior sales positions at American Wine & Spirits and Bohemian Distributing Company in Los Angeles. His introduction into the wine business was in Los Angeles at the Gallo Wine Company. He rounded out his Gallo experience as the West Central District Manager for the newly created E & J Gallo Winery Hotel Restaurant Division. He also owned, managed and marketed the proprietary brand, Casaeda Wines.

Jerry lives with his family in St. Helena and his hobbies include wine, travel, cooking and family time.

Hawk and Horse Vineyards is a family-owned and operated ranch and vineyard estate situated on a historic property in the Red Hills AVA of Lake County. The property straddles the Mayacama Mountain range and consists of 18 acres planted to Cabernet Sauvignon, Petite Sirah, Cabernet Franc and Petite Sirah, which have been Demeter-Biodynamic certified since 2008 and California Certified Organic (CCOF) since 2004. As you walk through the vineyard, you’ll see Lake County ‘diamonds’ sparkling in the red volcanic soil. The property includes—apart from the resident hawks and horses--a herd of Scottish Highland cattle which provides materials for some of the biodynamic farming protocols.

The winery was founded in 1999 by Mitch Hawkins, Tracey Hawkins, David Boies, Christopher Boies and the Boies family. Current releases are 2014 Cabernet Sauvignon (Red Hills AVA), 2013 Sua Sponte (Napa AVA), 2014 Petit Verdot (Red Hills AVA), 2014 Petite Sirah (Red Hills AVA) and 2013 Latigo (the winery’s proprietary port-style dessert wine, also from the Red Hills AVA).