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Aveniu Names Edwards VP National Accounts

Submitted By: Lewis Perdue, April 28, 2010
Media Contact:

Donna White, Gregory White PR, Inc.

donna@gregorywhitepr.com / (203) 683-6767



AVENIU BRANDS APPOINTS SCOTT EDWARDS

VICE PRESIDENT, NATIONAL ACCOUNTS



BALTIMORE, MD (April 2010) - AvenÝu Brands, a fine wine and spirits importer wholly owned by Spain's CodornÝu Group, has announced the appointment of Scott Edwards to the position of Vice President, National Accounts effective Monday, April 5, 2010. In his role and as a member of the AvenÝu Brands senior management team, Scott will be responsible for developing brand channel strategies and trade sales execution in Retail and On-Premise National Accounts. He will be working directly with his channel team, key customers and distributor partners in a cross-function capacity.

Scott EdwardsEdwards joins AvenÝu Brands from Cosentino Signature Wineries where he held the position of Vice President of Sales and Marketing; responsible for global sales and strategic brand planning. From 1986 to 2008, Edwards spent his time with Foster's Wine Estates/Beringer Blass, holding positions including District Manager, Regional Manager, Director of National Accounts, and as VP National Accounts/Latin America supervising a team of National Account and Regional managers with over 150 accounts and distributors in the US and Latin America. Edwards' 28 year career in the industry began at Forman Distributing Company in Virginia.



"Scott is a valued addition to the AvenÝu Brands team, highly regarded for his professionalism and rich experience. With long-lasting relationships in important national channels, he will be an asset to AvenÝu Brands' continued forward momentum," said Joe Bosco, VP, National Sales Manager.

Edwards holds a BS in Business Administration/Industrial and Labor Relations from Old Dominion University in Virginia. Originally from Norfolk VA, Edwards currently resides in Kentfield CA with his wife and son.

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About AvenÝu Brands

AvenÝu Brands, a fine wine and spirits importer, is a wholly owned division of Spain's CodornÝu Group representing close to thirty wineries from eight different countries. The AvenÝu Brands portfolio includes CodornÝu-owned wineries and vineyards in Napa and Sonoma Valley, Argentina and Spain. AvenÝu Brands also acts as the exclusive agent for a diverse portfolio of global wine and spirits from esteemed wine regions such as Italy, Chile, South Africa and France that are committed to the company's strategic growth as a top tier marketer. AvenÝu Brands is headquartered in Baltimore, Maryland and employs more than 50 people nationwide.



For a complete list of products represented by AvenÝu Brands please visit www.aveniubrands.com. For further information or photography please contact Donna White, Gregory White PR, at (203) 683-6767 or donna@gregorywhitepr.com.