WINE WOMEN hosts, “Holistic Marketing: How to get the most out of your marketing efforts with a strategic approach,” on September 26th at Kivelstadt Cellars in Glen Ellen at 6 p.m. Featuring WINE WOMEN member and guest speaker Kristie Sheppard, senior communications specialist for A. Bright Idea Advertising and PR, and a panel of social media, PR, advertising and graphic design professionals, they will discuss how to communicate your brand through all aspects of your marketing strategy.
ABOUT THE EVENT
This event kicks off WINE WOMEN’s Fall Marketing Series. Guests will enjoy Kivelstadt Cellars’ wines and light nibbles while a panel, comprising experts from A. Bright Idea, discusses why a strategic marketing approach is necessary, as well as citing examples of specific tools and tactics to communicate your brand, from public relations to social media to advertising and graphic design. The moderator will pose a series of questions and sample scenarios for the panel to address, such as:
• What are the key components of a holistic marketing strategy?
• From a design perspective, what is the driving force for successful marketing materials?
• How should social media fit into a marketing strategy? SEO?
• How to leverage partnerships with the competition for increased success?
• Understanding the capacity of small wineries and businesses to execute projects, what do you recommend as the most important part of the marketing strategy?
ABOUT KIVELSTADT CELLARS
Kivelstadt Cellars was founded for love of amazing California vineyards. After leaving a career in consulting in his early twenties, Jordan Kivelstadt traveled the world making wine in California, Australia, Chile and Argentina.
In 2007, Jordan made 125 cases of Estate Syrah. He drew inspiration both from his winemaking experiences in the new world and his family’s passion for European cuisine, art and wine culture. Hence their focus became exploring the product of incredible California vineyards, with a nod toward the rich history and balance of the old world wines that came before it.
Since the inaugural 2007 vintage, their production has grown to 5,000 cases annually. They strive to create wines of intrigue that maintain a fun and approachable style and challenge the status quo of conventional California wines.
ABOUT A. BRIGHT IDEA
An award winning full service advertising, PR and marketing agency, A. Bright Idea serves the Baltimore DC, San Francisco Bay and Los Angeles Areas. It provides visual and verbal communications solutions, offering graphic design, brand identity, print advertisements, television and radio advertising and more.
Limitless in how they visualize and communicate the final message, their ideas transform communication and marketing challenges, transcending the status quo to influence, engage and compel the right audience. Their ideas span all industries across government, commercial and nonprofit sectors.
ABOUT KRISTIE SHEPPARD
Kristie brings years of experience serving in leadership roles and creating unique marketing opportunities for a variety of nonprofit organizations. Kristie builds solid relationships with A. Bright Idea clients by helping to develop marketing, public relations and promotional strategies based on their needs. Her words to live by are “If you don’t plan ahead you plan to fail.”
Kristie enjoys her bi-coastal lifestyle with A. Bright Idea, frequently visiting her hometown of Philadelphia. She is also the owner of Kieran Robinson Wines with her winemaker husband, Kieran Robinson.
Tickets for the event are available at https://wine-women-holistic-marketing.eventbrite.com/?aff=WII and start at $25 per person. Seating is limited.
ABOUT WINE WOMEN
WINE WOMEN’s mission is “To champion the advancement of women’s careers in the wine industry by building strong relationships, essential business skills and leadership among members.” At the core of the 501(c)(3) nonprofit professional organization’s activities are programs focused on providing the tools, guidance and creativity for members to attain industry prominence.
For more information about WINE WOMEN, visit: http://winewomen.net/about/ or call 707.721.1095. Visit WINE WOMEN’s website at WineWomen.net, or their Facebook page, WineWomenOrg, or find them on Twitter @WineWomenOrg. For complete details on their events calendar, visit: WineWomen.net/Events-List.