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LIWF helps exporters take the plunge

Submitted By: Lewis Perdue, April 08, 2010
LIWF helps exporters take the plunge

'Winning Wine Export Sales - Understanding the UK market and making the most of on-line media'



Brintex has announced the addition of a new element to the London International Wine Fair for 2010 - the 30th Anniversary LIWF Conference will take place on Monday 17th May at ExCeL from 12.30-4.30pm.



With high profile speakers including Jancis Robinson MW, the half day conference will be a practical forum which will ensure that delegates are provided with usable advice and ideas that can put into practice not only at the Fair but as they develop a presence in the UK market. Organised in partnership with Punch Events, a new company formed by Judy Kendrick and Hazel Murphy, the line up of speakers includes top UK and international wine trade experts from various sectors.



The opening session will start with an overview of the state of the wine world, covering all aspects from logistics to the end consumer, and will go on to tackle general and specific issues relating to export and in particular the UK market. A timely presentation of what is a challenging environment but not one without potential and opportunities for those who dare.







The second part of the afternoon will focus on new ways of getting noticed on-line through social media and social networking. Journalism is changing, as are ways of communicating your sales message in an ever crowded market place. There will be advice on how to maximise opportunities and case studies of just what can be achieved on the internet from the people who know.









The confirmed line-up of speakers includes:



Jancis Robinson MW OBE, www.jancisrobinson.com



David Cox, director Europe, New Zealand Winegrowers



Robert Joseph, international writer and communicator



Arend Heijbroek, global industry specialist, Rabobank



Vicki Arnold, general manager, Glaetzer Wines, Australia



Ryan Opaz, founder, Catavino Marketing



Andre Gregson, founder, Media 140



Carlos Fonseca, Quinta das Cerejeiras







James Murray, exhibition director explained: “This conference is designed to be a ‘how to do it, nuts and bolts’ affair, ensuring that businesses that are new to the UK market are fully equipped to tackle this dynamic yet challenging market. Delegates will also benefit from an invaluable insight into the power of social media, an integral route to global wine sales. This really does add real value for many of our exhibitors and visitors and we hope that this will be helpful in ensuring that the LIWF is a commercial success for them.”











-ends-







April 2010



For further information, please contact:







Naomi Broadfoot or Melissa Mailly-Thompson







Relish PR Complete Media Group



T: 07791 843258 T: 020 7420 3550



E: naomi@relish-pr.co.uk E: melissa@completemediagroup.co.uk







Notes to editors:



The 30th Anniversary LIWF Conference: Monday 17th May at ExCeL from 12.30-4.30pm:



Delegate places are limited to 200 and are charged at the following rates:

Single delegates @ £195 + vat



Multiple delegates (5 or more) @ £175 + vat per person.



To book places at The Conference, please follow the link below:



http://2010.londonwinefair.com/what's-on/the-conference.aspx











2010







London International Wine Fair (LIWF) and Distil



9.30am to 6.00pm Tuesday 18th May 2010



9.30am to 6.00pm Wednesday 19th May 2010



9.30am to 5.00pm Thursday 20th May 2010



At:



ExCeL London



One Western Gateway



Royal Victoria Dock



London











E16 1XL







Please visit







www.londonwinefair.com and www.distil-london.com for further details and to register