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Blue Ventures Wine Marketing to Represent Seifried Estate NZ

Submitted By: Susan Ghest-Kehoe, January 04, 2018
The Largest Family Owned and Operated Winery in Nelson New Zealand Aims to Grow its Sustainable Brand in the U.S. Market

Blue Ventures Wine Marketing, a fully integrated, contemporary sales and marketing agency based in San Rafael, California, today announced their partnership with Seifried Estate Winery of Nelson, New Zealand to grow the market penetration across the U.S. with their critically acclaimed wines. There are two award winning portfolios that Blue Ventures will be representing, Old Coach Road and Seifried Estate Wines, with varietal wines Sauvignon Blanc, Pinot Gris, Pinot Noir and other interesting and unusual varieties including Grüner Veltliner, Würzer and Zweigelt.

Austrian born Hermann Seifried pioneered modern commercial winemaking in the Nelson region, at the northern tip of the South Island where the vineyards benefit from prolonged sun exposure, a moderate coastal climate and semi-fertile soil. In 1973 Hermann and Agnes Seifried planted their first five acre vineyard. Today Seifried Estate is the largest and oldest family winery in Nelson. The daily operations and winemaking are managed by Hermann and Agnes’s children, Heidi, Chris and Anna.

Seifried Estate was an early adopter of ’Sustainable Winegrowing New Zealand’ auditing both vineyards and winery since the mid 90’s.

“We are thrilled to add Seifried to complement our client portfolio and represent such a deep-rooted, family-owned and operated brand to work with them toward scalable growth across the U.S.,” said Larry Moraes, Principal of Blue Ventures Wine Marketing.

Anna Seifried, Sales & Marketing Manager stated, “This is a fantastic opportunity to really make an impact in this fast growing wine market. We are thrilled to work alongside such an inspiring and talented team. The experience, knowledge and network that Blue Ventures Wine Marketing bring to our business is exceptional, and we’re excited to be included in their portfolio”.
With New Zealand wine exports reaching a record high, and much of this being led by the strong US growth, the interest and excitement for New Zealand wine has never been stronger. New Zealand wine is now the third most valuable wine import into the USA, behind only France and Italy, according to New Zealand Winegrowers latest data.

About Blue Ventures Wine Marketing, LLC
Blue Ventures Wine Marketing, LLC is a fully integrated sales and marketing agency, focused on family owned and operated wineries competing in the premium and ultra-premium market segment. Our contemporary approach applies all organizational resources toward market execution, brand development, and emerging sales channels.

About Seifried Estate Winery
The Seifried family’s winemaking story begins in 1973, when Austrian born Hermann Seifried and his New Zealand wife Agnes, were the first to plant near Nelson, on the northern shores of New Zealand’s South Island. In 1976 they made their first wine, and today, forty years on, the family business includes the second generation, Heidi, Chris and Anna, all involved in the daily operations of the winery as Technical Winemaker/Compliance, Winemaker/Operations Manager and Sales and Marketing Manager respectively.

The family farm over 300 hectares across nine sustainably accredited vineyards scattered throughout the Nelson region, with their wines being distributed in 20 countries around the globe.

For more information Seifried Estate and the portfolio of wines, please see www.seifried.co.nz or www.blueventureswinemarketing.com.