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Paul Mabray to speak at Wine Women’s DTC Marketing Luncheon

Submitted By: Marcia Macomber, November 01, 2017
WINE WOMEN hosts the next installment of its Fall Marketing Series, "DTC and The Digital Marketing Forecast for 2018," with a luncheon at Raymond Vineyards in St. Helena, featuring guest speaker Paul Mabray on November 15th, from noon to 2 pm.

Wine Women’s Listen, Learn and Lunch event gazes into the 2018 online DTC wine marketing crystal ball to forecast its direction for the next year. How will Amazon’s recent move into wine distribution via Whole Foods change the dynamics of digital wine sales? What new online sales channels may emerge in 2018? Mabray forecasts which new challenges may arise for online wine marketers to face in the upcoming year.

Paul Mabray recently served as Vice President at Avero, where he launched their social media/reputation management division to power data driven engagement, social CRM and business intelligence for the hospitality industry (restaurants, hotels, and wineries). Prior to his tenure at Avero, Paul served as Group Director of W2O Group and founded VinTank, serving as Chief Strategy Officer, which was the world’s most pervasive software solution for the wine industry and thought leader in all things wine and digital.

Open to the public and WINE WOMEN members, those purchasing the bundled events ticket will get 10% off the individual event ticket price. Bundled tickets for 2 of the 3 events also nets 5% off the individual ticket price. Tickets include lecture or panel discussion, wine, appetizers and/or lunch as noted on the individual event descriptions. Seating is limited. Please reserve early. Tickets: or visit

WINE WOMEN’s mission is “To champion the advancement of women’s careers in the wine industry by building strong relationships, essential business skills and leadership among members.” At the core of the new 501(c)(3) nonprofit professional organization’s activities are programs focused on providing the tools, guidance and creativity for members to attain industry prominence.

For more information about WINE WOMEN, visit: or call 707.721.1095. Visit WINE WOMEN’s website at, or their Facebook page, WineWomenOrg, or find them on Twitter @WineWomenOrg. For membership information, email Cathi Wastal, Membership Director, at For complete details on their events calendar, visit: