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Submitted By: Lewis Perdue, April 01, 2010

Contact: Julie Ann Kodmur, 707/963-9632,,,

Facebook: Facebook/ZAP-Zinfandel

For more information about the wineries who went to ProWein


ZAP goes to ProWein in Dusseldorf

Rough & Ready, CA, March 2010----Zinfandel Advocates & Producers participated in the international wine trade show, ProWein, in Dusseldorf, Germany March 21-23. ZAP shared a booth in The California Pavilion with The Napa Valley Vintners and Sonoma County Vintners.

Twelve ZAP wineries---Artezin Wines, Brazin Cellars, Easton Wines, Gnarly Head Cellars, Hendry, Michael-David Winery, Perry Creek Winery, Ravenswood, Ridge Vineyards, Scott Harvey Wines, Seghesio Family Vineyards, Starry Night Winery---welcomed tasters from the European trade. The Zinfandels were available to be tasted in the ZAP booth by price point and by region; they were also tasted formally in five seminars. The seminar topics were Taste the Terroir - Quintessential Zinfandels reflecting the unique character of California appellations; New Style & Old Style Zinfandels; Organic & Sustainable farming techniques as exemplified in California Zinfandels and Old Vine Zin Tasting – History in a Glass.

“Getting into the export market calls for a long term commitment,” explains Camille Seghesio of Seghesio. “ZAP gives its member wineries a chance to start building our presence internationally,” she added.

“It’s critically important to insure that Zinfandel is recognized internationally because Zinfandel is California’s heritage wine and is our benchmark varietal,” commented Rebecca Robinson, Executive Director, Zinfandel Advocates & Producers. “ZAP went to ProWein to explain why Zinfandel is a world-class wine and has an important role in the world marketplace,” she added.

“As an organization we are now working with our members to develop a long-term strategy for awareness and acceptance, internationally as well as at home,” added Duane Dappen, D-Cubed Cellars and ZAP’s Board President. ZAP went to VinExpo last year and will be traveling to Calgary this April, for example.

“We found that the Europeans tasting Zinfandel for the first time were drawn to our heritage and history,” explained Richard Flores, ZAP’s Senior Consultant. “As they tasted through the range of Zinfandels we’d brought to Dusseldorf, the Europeans liked the flavors and recognized the artisanal crafting and overall quality of the wine,” he added.

“Even here at home we have to talk people through and beyond their ‘house palates, ’” Susan Ridley of Hendry added. “For example, if someone is used to drinking lighter-bodied red wines, a Zinfandel is quite a different taste treat,” she added.

“One of the very exciting things we saw in Germany was how people’s palates and imaginations are open as never before,” explained Camille Seghesio. “Zinfandel & bratwurst & bouillabaisset! Zinfandel & zabaglione, and more! People all over the world—not just in Europe—are literally hungry for new tastes and new stories, and Zinfandel fits that bill.”

The ZAP vintners were intrigued with the differences in perception depending on nationalities; for example, Zinfandel is popular in Sweden but still somewhat unknown in Germany. The Zinfandel varietal’s Croatian ancestry also intrigued some tasters.

“It was important for ZAP to go to ProWein because the European Union is the second largest market for California wines in general,” explained Richard Flores. “It’s also a very efficient place to be if you’re seeking to export internationally, since all of the major European wine trade come to ProWein,” he added.

“ZAP also went to Dusseldorf to underline the unique American-ness of Zinfandel,” Flores continued. “People want to know what’s going on in the New World. Zinfandel, like the Wild West, has carved its own path without looking to Europe for how to do it, i.e. how should the wine be made, or aged, or named, or bottled. That’s endlessly fascinating for Europeans.”

This spring ZAP is presenting tastings in Denver (April 15), Newport Beach April 18-19), Maui (May 21-22) and Honolulu (May 23-24). Tickets and more information at

ZAP has organized its sixth annual Masters of Zin European cruise, August 10 – 24, on Oceania Cruise’s Insignia. The cruise will visit Copenhagen, Amsterdam, Bruges, Paris, Brest, La Rochelle, Bordeaux, Biarritz, Bilbao, Santiago de Compostela, Oporto and Lisbon; Zinfandel winemakers will be hosting tastings and other activities, including “The University of Zin” seminars. Jacques Pepin, Oceania’s Executive Culinary Director, will be in charge of the cruise ship’s extraordinary cuisine. More details at or 800/367-5348.

The 19th Annual Zinfandel Advocates & Producers Festival welcomed over 10,000 people to four events in San Francisco on January 27-30, 2010. The Grand Tasting showcased Zinfandels from 211 Zinfandel wineries, making this the largest all-Zinfandel event in the world; Good Eats & Zin matched restaurants and wineries with specific wine-food combinations and Evening With The Winemakers featured a gala dinner and benefit auction for ZAP’s Heritage Projects.

The 20th Annual Zinfandel Advocates & Producers Festival will take place January 27-29, 2011 in San Francisco.

Visit, to join in the enormous online world of Zinfandel lore and socializing or join that conversation on Facebook (Facebook/ZAP-Zinfandel).

The Association of Zinfandel Advocates & Producers (ZAP) is a non-profit, educational 501(c)(3) organization. ZAP is dedicated to advancing public knowledge of and appreciation for American Zinfandel and its unique place in our culture and history. Winegrowers, winemakers and wine enthusiasts combine to form the membership. The common focus is the preservation and recognition of Zinfandel as America’s heritage wine. ZAP’s membership includes approximately 300 winery-members, 6,000 advocate-members and 50 associate members.

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