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J. Lohr’s Touching Lives Campaign Surpasses 5,000 Mammograms

Submitted By: Miriam Pitt, September 06, 2017
J. Lohr Vineyards & Wines’ Touching Lives Campaign Surpasses 5,000 Mammograms and Extends Impact

Lohr Family Partnership with National Breast Cancer Foundation, Inc.® Celebrates Ninth Year Anniversary with Support of Additional Services

San Jose, Calif. – September 6, 2017 – J. Lohr Vineyards & Wines is proud to announce the continuation of its groundbreaking Touching Lives campaign, having recently surpassed the funding of 5,000 mammograms for women in need through its partnership with National Breast Cancer Foundation (NBCF). Over the past year, Touching Lives has extended its impact by expanding its support to include Patient Navigation programs and the launch of the HOPE Kit initiative. $3 from every bottle sold of J. Lohr Carol’s Vineyard Cabernet Sauvignon and $2 from every bottle sold of J. Lohr Carol’s Vineyard Sauvignon Blanc are donated to support NBCF’s efforts in funding early detection services including mammograms, Patient Navigation programs and HOPE Kits.

As the namesake of Carol Waldorf Lohr, Carol’s Vineyard is a stunning 35-acre vineyard in northern St. Helena, Napa Valley, and is the source for the wines that contribute to the Touching Lives campaign. J. Lohr Vineyards & Wines originally partnered with NBCF when it designated the 2005 J. Lohr Carol’s Vineyard Cabernet Sauvignon as a commemorative release in honor of J. Lohr Founder Jerry Lohr’s late wife, Carol, who passed away in 2008 due to complications from breast cancer. Since the program’s inception, sales from both J. Lohr Carol’s Vineyard Sauvignon Blanc and J. Lohr Carol’s Vineyard Cabernet Sauvignon have supported early detection and awareness through mammograms.

Building on the recent milestone of having funded 5,000 mammograms, J. Lohr and NBCF are partnering to fund additional services, including Patient Navigation programs. These programs provide trained patient navigators to help guide women through and around health care barriers to ensure timely diagnosis, treatment and support. In 2016 alone, NBCF helped fund 36 Patient Navigation programs, supporting 74,338 mammograms and 237,775 overall service touchpoints.

As 2017 marks National Breast Cancer Foundation’s 25th anniversary, a new initiative—HOPE Kits—is being unveiled. Providing a tangible way to show compassion and support for women undergoing breast cancer treatment, HOPE Kits provide comforting items and encouraging gifts to women in need. J. Lohr is an active steward of this program and plans to fundraise for HOPE Kit Packing Parties to help distribute these kits to women in local community hospitals.

“As a family company, we’re passionately committed through Touching Lives to empower women with access to support and services at every step of their cancer journey,” said J. Lohr Vineyards & Wines Co-Owner and Trade and Brand Advocate Cynthia Lohr. “It is a staggering statistic that breast cancer will impact one out of every eight women—along with those who love them. We’ve seen our Touching Lives campaign resonate with so many in a way that galvanizes our trade and distributor partners, not to mention consumers. My brothers, father and I are truly grateful for this campaign’s impact over the past nine years.”

Additional details on the J. Lohr Vineyards & Wines and NBCF partnership can be found at

About J. Lohr Vineyards & Wines (
Founded more than four decades ago by Jerry Lohr and still family owned and operated today, J. Lohr Vineyards & Wines crafts a full line of internationally recognized wines from its 3,700 acres of sustainably farmed estate vineyards in Paso Robles, Monterey County’s Arroyo Seco and Santa Lucia Highlands appellations, and St. Helena in the Napa Valley. Offering an expressive range of styles, J. Lohr produces five tiers of award-winning wines, showcasing its estate fruit – J. Lohr Estates, J. Lohr Vineyard Series, J. Lohr Cuvée Series, J. Lohr Gesture, and J. Lohr Signature Cabernet Sauvignon.

About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit