1026 Beverage Company has announced the release of an innovative approach to labeling wine, driven by consumer interaction on social media - multiple labels in each case of SomeWine Chardonnay.
SomeWine is a joint venture between 1026 Beverage Company, and the giant social media brand Someecards, maker of humorous digital cards shared by millions each week over social media. Since launching in February 2016, SomeWine has expanded into 23 states, including ABC Fine Wine & Spirits in Florida, Goody Goody in Texas, BevMo! on the west coast, and Meijer in the upper midwest.
“Our fans want to buy SomeWine the way they share the cards online –at relevant times with friends and family. We think wine shouldn’t only be paired with food, but also with your mood or situation as well. It’s unconventional, but it’s right for our consumers,” said Tom Lynch, Partner in 1026 Beverage Company.
The initial four labels will showcase the same style of funny, real to life one-liners that made Someecards so popular: “I still don’t understand what a wine stopper is for,” “The most important step in any recipe is adding wine to the cook,” “This wine pairs perfectly with your kids being asleep,” “I can’t bear to be apart from you unless you’re going out to get more wine”
The multi-label case roll-out starts with our $12.99 SRP California appellation Chardonnay, followed by SomeWine Cabernet Sauvignon, Pinot Noir, and Red Blend over the next few months. According to Lynch, “SomeWine regularly interacts with brand fans on social media, so we’re always getting feedback on which concepts resonate. It helps us keep labels fresh, fun, and relevant.”
1026 Beverage Company, LLC. 1026 Beverage creates Modern Classics that are in tune with the new ways consumers relate to and purchase wine and spirits. With a combination of established alcohol beverage industry experience and leading digital marketing and branding know-how, we have created a new company like few others in the business. We proudly operate as a 1% For The Planet company.
Someecards. Someecards launched in 2006 as a uniquely voiced ecard site, and has grown into one of the most widely shared and trusted humor brands on the Web. Every day our team of writers create new ecards, articles, and original content, resulting in over 500MM monthly views on our site and in social media. We also make some of the Web’s most engaging and successful branded advertising programs.
1026 Beverage Co.
1026 BevCo and SomeWine brand images, product shots, labels, etc. available at https://drive.google.com/open?id=0BwYY5x5hxQOxV3JKSy1QUjVtN2c