Napa, CA March 1, 2010 – The Nova Wine Company announced today the
signing of a multi-year, national sales and marketing agreement for the Marilyn
Wine program with International Vines, Inc. The move greatly strengthens the
position of Marilyn Wines, building on more than twenty-four years of success as
uniquely iconic and collectible wines.
Led by W. Gillett Johnson and Ed Barker, IVI brings a wealth of wine industry
experience and a track record of success as national distribution and brand
“The distinctive and incomparable position that Marilyn Wines holds in the U.S.
wine market is a tribute to the vision of the founders of the Marilyn brand.
These are wines that are aligned with the discriminating tastes and imaginations
of the finest wine drinkers. We are eager to work with our wholesalers and the
Holder family to realize the true potential of Marilyn Wines in the market,” said
W. Gillett Johnson, President of International Vines.
Marilyn wines will continue to be represented in Texas and the surrounding
states of the south central U.S. by Spirivin. IVI and Spirivin bring resources and
experience to the challenges of today’s wine market. “We look forward to
working with our new team,” says Bob Holder, an owner of Nova Wine Company,
“as we emphasize the quality, value, and unique brand positioning of Marilyn
Merlot and our other Marilyn wines.”
Marilyn Wines portfolio includes its flagship brand, Marilyn Merlot, as well as
Norma Jeane – a Young Merlot, Sauvignon Blonde, The Velvet Collection, and
Blonde de Noirs sparkling wine.
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