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Wine Women welcomes Susan DeMatei as Guest Speaker on Nov. 1

Submitted By: Marcia Macomber, October 23, 2016
WINE WOMEN, a nonprofit professional trade organization focused on advancing women’s careers in the wine industry by fostering and nurturing talent, providing networking and training opportunities, as well as advocating for better opportunities for women in this industry, welcomes Susan DeMatei, owner of WineGlass Marketing (http://wineglassmarketing.com/), as guest speaker to its Marketing Forum meeting on Tuesday, November 1st, at Fairwinds Estate Winery (http://fairwindsestatewinery.com/), in Calistoga at 6 p.m. The meeting is open to women and men serving in marketing professions in the wine industry.

ABOUT THE MEETING
Attendees will have an opportunity to network with marketing and social media professionals in the wine industry and explore ways in which they can expand their collective knowledge and leverage their relationships to enhance their careers.

“I’m excited to welcome Susan DeMatei and hear her insights on content marketing for wineries since many of our members work in digital marketing professions in the wine industry,” commented Leah Young, Marketing Forum chair (http://winewomen.net/marketing-forum/). She continued, “Given the direction wine marketing has taken in technology integration and ‘content is king,’ I couldn’t ask for a more appropriate speaker and topic for our forum meeting.”

The meeting is open to members and non-members alike. Seating is limited and advance registration is required at: http://wine-women-marketing-forum-mtg-nov16.eventbrite.com/

ABOUT SUSAN DEMATEI
Susan DeMatei has more than 10 years experience in winery consumer direct marketing, including wine club, database marketing, CRM, E-commerce, events and general luxury wine marketing encompassing awareness, conversion and loyalty. She has handled all sales, events, wine club, catalog/database marketing and ecommerce for Foster’s brand "Cellar360" (a tasting room, wine club, catalog and website that sells all Foster’s domestic and international wines) as well as numerous additional brands.

Using her in-depth knowledge and skills, for her clients she has doubled sales in three years, tripled a wine club in two years and decreased rates of attrition by half. Of note for her content marketing skills, Susan increased her clients’ mailing lists by 10-fold. Additionally, she is also a Certified Sommelier and Specialist in Wine.

ABOUT FAIRWINDS ESTATE WINERY
The historic Calistoga winery is situated on the Silverado Trail in the northern Napa Valley. In 1969, Thomas Cotrell and Thomas Parkhill, both Silicon Valley engineers, founded the Calistoga location. New York publisher Oakleigh Thorne subsequently purchased the winery in 1974 and appointed the Swiss- born Philip Togni as Winemaker. In 1979, the Schmidheiny family of Switzerland purchased the winery and operated it as Cuvaison for 36 years until April 2015 when Brandon Chaney and Anthony Zabit, both San Francisco entrepreneurs, purchased the property and introduced Fairwinds Estate Winery (http://fairwindsestatewinery.com/) to Napa Valley.

The winery produces fine wines in spirit of the history of Napa Valley with elegant Cabernets and well-balanced Chardonnays in honor of the “Judgment of Paris” back in 1976 which spawned the growth in the Napa Valley.

Tasting is available on property weekly. Please call to learn more about special events on their grounds and expansive wine caves.

ABOUT WINE WOMEN
WINE WOMEN’s mission is “To champion the advancement of women’s careers in the wine industry by building strong relationships, essential business skills and leadership among members.” At the core of the new 501(c)(3) nonprofit professional organization’s activities are programs focused on providing the tools, guidance and creativity for members to attain industry prominence.

WINE WOMEN Forums are career development tools for women (and men) in the wine industry. Each forum is profession- or topic-driven, such as finance and accounting, human resources, winemaking, marketing, and other facets of the business. Additional forums are in the planning stages for other peer groups, such as management and operations. Eligibility to join a forum is established by each forum’s membership. Forums are open to both women and men (unless otherwise stated). Advance registration is required.

For more information about WINE WOMEN, visit: http://winewomen.net/about/ or call 707.996.8740. Visit WINE WOMEN’s website at WineWomen.net, or their Facebook page, WineWomenOrg, or find them on Twitter @WineWomenOrg. For membership information, email Ellen Reich Luchtel, Membership Director, at Ellen@WineWomen.net. For complete details on their events calendar, visit: WineWomen.net/Events-List.