News Fetch

← Return to OtherVoices Articles

Summer Intensive Programs Begin June 13

Submitted By: Valery Vue, June 09, 2016
4-Day Wine Industry Credential Program Draws International and Out-of-State Professionals to California Wine Country


Rohnert Park, California – The Wine Business Institute (WBI) at Sonoma State University (SSU) today announced the 2016 Summer Intensive certificate programs in Wine Industry Finance and Accounting, and Direct-to-Consumer Wine Sales, will take place from June 13 – 16 on SSU’s Rohnert Park campus. Topics covered in the Wine Industry Finance and Accounting seminar series include financial, managerial, and cost accounting for wineries, as well as financial strategies, budgeting, forecasting, and best practices. Issues addressed in the Direct-to-Consumer (DTC) Wine Sales seminar series include e-commerce for wineries, building wine clubs and winery events, and tasting room sales and management.

“The accelerated four-day seminar series is for the convenience of international and out-of-state professionals, as well as those in California, who want to build key skills in wine operations and earn important credentials. These are University-level courses taught by industry trailblazers, and designed for owners and management teams seeking to take their winery to the next level,” Ray Johnson, Director of the Wine Business Institute said.

Cost of each certificate program is $1,440. Seminars may be taken individually or together to earn a certificate. Cost of individual seminars is $150 for those who register one week in advance of the seminar date.

Wine Business Institute Summer Intensive seminars are as follows:

Financial Planning & Strategy for Wine Businesses
Monday, June 13, 8:30 a.m. - 12:30 p.m.

Social Media & Wine Marketing
Monday, June 13, 8:30 a.m. - 12:30 p.m.

Using QuickBooks in the Wine Industry
Monday, June 13, 1:30 p.m. - 5:30 p.m.

Innovative Wine Marketing & Brand Momentum
Monday, June 13, 1:30 p.m. - 5:30 p.m.

Financial Accounting for the Wine Industry
Tuesday June 14, 8:30 a.m. - 12:30 p.m.

Direct to Consumer Marketing
Tuesday, June 14, 8:30 a.m. - 12:30 p.m.

Managerial Accounting for the Wine Industry
Tuesday, June 14, 1:30 p.m. - 5:30 p.m.

Hands-On Intro to eCommerce for Small and Boutique Wineries
Tuesday, June 14, 1:30 p.m. - 5:30 p.m.

Calculating the True Cost of Your Wine
Wednesday, June 15, 8:30 a.m. - 12:30 p.m.

How to Build a Profitable Wine Club
Wednesday, June 15, 8:30 a.m. - 12:30 p.m.

Budgets, Forecasting and Best Practices for Wine Businesses
Wednesday June 15, 1:30 p.m. - 5:30 p.m.

How to Create and Execute Successful Winery Events
Wednesday, June 15, 1:30 p.m. - 5:30 p.m.

Selling Through the Tasting Room
Thursday, June 16, 8:30 a.m. - 12:30 p.m.

Vineyard Taxation
Thursday, June 16, 8:30 a.m. - 12:30 p.m.

Tasting Room Management
Thursday, June 16, 1:30 p.m. - 5:30 p.m.

Winery Taxation
Thursday, June 16, 1:30 p.m. - 5:30 p.m.

For more information regarding the WBI Summer Intensive seminar series, please visit www.sonoma.edu/winebiz, call 707.664.3235, or email winebiz@sonoma.edu. Interested parties may register online.