For Immediate Release
Wine Industry Network Continues to Gain Momentum
Unified Symposium Attendees and Exhibitors Realize Potential of Industry Resource Site
Healdsburg, Calif., February 11, 2010 – The Wine Industry Network (WIN), the fastest growing wine industry business to business network in North America, generated a tremendous response at the 2010 Unified Wine and Grape Symposium and significantly increased the number of registered users on the site.
WIN, launched this past October, is helping industry suppliers build their businesses in the challenging economic climate by blending technology with tradition. The scrappy start-up company that is the brain-child of industry veterans George Christie and Elizabeth Slater provides a more comprehensive resource with direct marketing features such as targeted email campaigns, social network marketing, and strategic industry alliances, all of which allow supplier members to target, track and measure sales and marketing efforts. By continuing to evolve the site and services to meet the needs of WIN members and users, the industry is quickly incorporating the WIN site in their business-to-business purchases & marketing programs. While the reception by suppliers has been very positive from the beginning, the overwhelming increase in new registered site users at the show was a welcomed affirmation.
“We were thrilled at the response from winery attendees and industry suppliers who took the time to visit our booth and learn more about WIN”, said Elizabeth Slater, Executive Vice President/Founder of Wine Industry Network. “Once they saw the services, resource information, and capabilities available on our site, they didn’t hesitate to sign up”.
“Our focus and commitment to excellent service, creative thinking, and bottom line results for our WIN members and industry users is what has generated this type of response”, said George Christie, President/Founder of the Wine Industry Network. “The people we spoke to at the show were able to see first-hand the value that WIN brings to the industry”.
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