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Almaviva Partners with TWINS & JOANNE US As New US Importers

Submitted By: Jim Caudill, March 20, 2016
Viña Almaviva S.A. Partners with Leading Bordeaux Wine Merchants
TWINS and JOANNE US as Their New United States Importers

Santiago, Chile & Bordeaux, France — Viña Almaviva S.A., Twins and Joanne US have formed a strategic partnership, granting the wine merchants importer rights for the luxury Chilean brand Almaviva.

These leading Bordeaux wine merchants are joining forces to ensure the best possible distribution for the iconic brand owned by Baron Philippe de Rothschild S.A. and Viña Concha y Toro S.A.

Viña Almaviva S.A. will continue to play a strong role in strategic marketing, as well as providing support for Twins and Joanne US sales and distributor teams with active brand ambassadors.

Felipe Larrain, Viña Almaviva S.A. CEO, noted “Our aim is to grow the availability of Almaviva in targeted accounts across the United States. This is a very exciting time in the evolution of our business. This partnership allows Almaviva to expand our global reach with these merchants who already own such strong equity, particularly in the luxury space.”

This new commercial approach is designed to build trust and continuity to benefit both Viña Almaviva S.A and Twins and Joanne US customers.

The Viña Almaviva S.A. import agreement with Twins and Joanne US went into effect March 1st, 2016. Terms of the agreement were not disclosed.
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About Viña Almaviva S.A.
Established in 1997 as a joint venture between Baron Philippe de Rothschild S.A. and Viña Concha y Toro S.A., based in Maipo Valley, Chile. Crafted from a blend of classic Bordeaux varieties, Almaviva is a "Primer Orden” (Grand Cru) wine based on the Château concept under the joint technical supervision of both partners. The first vintage achieved immediate international success upon its launch in 1998 – a major milestone, both in Chile and in the international market.

About Twins
Founded in 1994, Twins is a family owned Bordeaux Negociant. Serving more than 1,000 clients worldwide, Twins is a dynamic wine merchant carrying more than a million bottles of trusted quality wines including Bordeaux Classified Growths and Crus Bourgeois as well as international iconic wines. Twins is aimed to develop long-term relationships with its clients by providing a tailor-made service including sampling, education, marketing tools and local sales representative support. Visit us at www.twinsbordeaux.com

About Joanne US
Joanne US is the North American arm of Maison Joanne, one of the most significant players in the Classified Growth Bordeaux market. With significant market presence across the USA with all leading retailers as well a thriving distribution business in New York and New Jersey focused principally on top restaurants, Joanne US has established itself in the last six years as a highly effective and professional channel for fine wine distribution in North America.

Contacts:
Viña Almaviva S.A. – Danielle Thompson, U.S. Market Director
Email: dthompson@almaviva.cl Phone: +001 415-238-3896

Twins – Anthony Moses, Co-Directeur Général
Email: twins@twinsbordeaux.com Phone: +33 5 56 39 51 51

Joanne US – Dan Snook, Managing Director
Email: dan.snook@joanne.fr Phone +33 5 56 68 59 70