The success of ProWein, International Trade Fair for Wines and Spirits, continues. At the recent staging in Düsseldorf, Germany, exhibitor and trade visitor participation from around the world increased again: Over 55,000 trade visitors came to gather information from the 6,200 exhibitors, place their orders and take advantage of the diverse ancillary program. Over 50% of the trade visitors traveled to ProWein 2016 from countries outside Germany.
The variety of ProWein is unique worldwide. No other event offers such a wide and international range. At ProWein 2016 all relevant wine regions of the world were represented, including numerous market leaders from Europe and abroad. The largest exhibitor nations this year included Italy (1,500), France (1,300), Germany (1,000), Spain (550), Austria (320), Portugal (300) and overseas (600). In addition, there were some 420 exhibitors from 30 countries in the spirits segment. Exhibitors from 59 nations took part in ProWein 2016.
Compared to ProWein 2015, trade visitor participation increased by 6% (2015: 52,000 trade visitors from 123 countries). ProWein also continues to become a more global event: this year the visitors came from 126 nations and every second visitor was from countries other than Germany. The highest increase from outside Europe was posted by visitors from overseas, mainly from Asia.
Overall, ProWein is continuing to primarily attract decision-makers with high purchasing authority: over 70% of the trade visitors were from top or middle management. The success of the trade fair was also highly rated: every second attendee confirmed that they found new suppliers and two-thirds were able to get useful information on trends and innovations. Almost 96% stated they had completely reached the goals of their trade fair visit. “The figures clearly show that ProWein is the world’s most important business platform for the entire sector. This is where the trade fair budgets are spent. And also for the major, prizewinning wine estates ProWein has now become the absolute must-attend event,” stated Hans Werner Reinhard, Managing Director of Messe Düsseldorf.
Siobhan Thompson, CEO at Wines of South Africa (WOSA), agreed: “ProWein is the most important trade fair for our South African producers – primarily due to its great global relevance. ProWein gives us the opportunity to come into contact with all key contacts from throughout the world. This was also confirmed again this year.”
“ProWein has once again shown that it is the world’s leading wine trade fair. Especially praised was the quality of the national and international trade visitors,” added Monika Reule, Managing Director of the German Wine Institute (DWI).
As in the past, a diverse ancillary program supported the ProWein exhibits. Over 300 events took place at the exhibitors’ stands or at the central ProWein Forum. Other tasting opportunities were offered in the Champagne Lounge and at the MUNDUS VINI selection. The second edition of the "same but different" special show presented innovative projects for wine production and marketing. In the FIZZZ Lounge, light Shim Cocktails were mixed and presented as new trend drinks. The trade visitors also gave these supporting events high ratings.
ProWein goes City:
In the evenings after the trade fair, the ProWein goes City initiative in and around Düsseldorf attracted visitors with activities ranging from special wine menus and cooking classes to bottle parties and art exhibitions.
Following ProWein 2016 in Düsseldorf will be the premiere of ProWine Asia from April 12 - 15, 2016 in Singapore. The fourth edition ProWine China will return to Shanghai from November 7 - 9, 2016.
The next ProWein in Düsseldorf will be held from March 19 – 21, 2017. The dates for ProWein 2018 have also already been set: March 18 – 20, 2018. For further information on visiting or exhibiting at ProWein 2017 and/or ProWein 2018, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: email@example.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://blog.mdna.com; Follow us on twitter at http://twitter.com/FoodBev_MDNA
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ProWein 2016 Exhibitor Statements:
Monika Reule, Managing Director of the German Wine Institute (DWI): “From the German exhibitors’ point of view this year’s ProWein was very successful. It has once again shown that it is the world’s leading wine trade fair. Receiving special praise was the quality of the national and international trade visitors. The 2015 vintage met the high expectations. White wines from German winegrowing regions at the focus of the presentation were particularly fruity, complex and very harmonious. They offer extremely good value for money and therefore provide the best prerequisites to strengthen and develop our market position at home and abroad this year.”
Fernando Pavón, Export Director Emiliana/Chile: "This year’s ProWein has been a tremendous success for us! We have been able to extend our presence in Europe and gain new customers from Canada and the U.S. Our organic sparkling wine Emiliana which we tested here one year ago, has been received very well. ProWein is the best platform to launch new products as it is very professional and b2b-focussed."
Antje Kreikenbaum, Managing Director of Herdade dos Lagos/Portugal: "ProWein is the most important exhibition if you want to acquire new customers. We have build relationships from Japan to Canada due to our presence here. One reason is having two gold medal wines at the Mundos Vini tasting zone which makes customers cross three halls to get to us. The other is for sure our specialization on vegan wines, which is a rising trend."
Jan Rock, Director of Corporate Communications, Henkell & Co./Germany: "ProWein has developed into the most important international wine trade fair while not becoming too big. It is a wonderful platform to communicate new offers and trends. One trend is premium quality, which benefits our Fürst von Metternich line."
Mireia Prim, Brand Ambassador, Torres/Spanien: "ProWein has become the most important trade fair for us. We meet importers from the whole world. They all come very well prepared, so that we take full advantage of the three days here. We also use ProWein to find new trends like the increasing demand for non-alcoholic wines, of which we can now offer three different kinds.”
ProWein 2016 Visitor Statements:
Store owner Christa Busch from Germany: “At ProWein you get continually inspired. I highly recommend coming to ProWein! It is the place to be when you want to improve your sense of taste.”
Koffikan Kouadio works for a hotel in Bonn/Germany: “I want to know which wine is best paired with a certain dish. ProWein offers the best opportunity to taste wines from all over the world and get educated.”
Dr. Elena Bonicelli from Italy works for a human resource agency specialized in the wine sector: “It is worth coming here because you have a much more business oriented trade fair which is very well organized and growing every year.”
First time visitor Gonçalo Melo from Portugal: “I am here to taste and buy new wines from Eastern Europe, South Africa and Australia. I am quite impressed - it is one of the best trade fairs I have ever seen.”
French winemaker François Delhon comes to ProWein since many years: “It is definitely the largest wine trade fair in the world and in my opinion better than Vinexpo. It’s great to be able to taste the whole world in one place.”
First time attendee Alejandro Perez from Spain: “ProWein is great in terms of organization, international visitors, numbers of exhibitors and access to the trade fair and the city center with public transportation. The design of the website is great so that all information can be found easily. I will definitely come back.”