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Best Practices Examined for Tourism, Social Media

Submitted By: Valery Vue, March 16, 2016
Dr. Liz Thach, MW, Publishes Eighth Book on Wine Industry and Strategic Wine Businesses


Rohnert Park, California – The Wine Business Institute (WBI) at Sonoma State University (SSU) today announced that Dr. Liz Thach, MW, published two new books including, Best Practices in Global Wine Business, a collection of 15 global case studies analyzing business methods used by successful wine regions and wineries, and Successful Social Media & Ecommerce Strategies, an examination of new communication platforms used in digital wine marketing. Professor Thach is the Distinguished Professor of Wine Business and a Professor of Management. She has authored over 120 articles on wine and eight books on wine business careers, marketing and sales, global commerce, and tourism, including a wine travel mystery novel series.

“These new books are the culmination of two years of diligence and creativity from great co-editors, authors, and student assistants. The wine industry is blessed with a global network of talented researchers who recognize SSU and the Wine Business Institute for expert faculty and industry training. We share a goal to prepare the next generation of leaders in a dynamic and evolving wine industry, and these books are tools to help make that happen,” Dr. Liz Thach, MW, author and Distinguished Professor of Wine Business said.

Best Practices in Global Wine Business describes wine business innovations to establish new wine regions, attract customers, create collaborative relationships, preserve the environment, and establish measurements for wine tourism. Featured case studies examine companies in the U.S., France, Italy, Argentina, China, New Zealand, and Australia, among others. The book was co-edited with Steve Charters, MW, and published by Miranda Press.

“An excellent collection of fascinating and useful case studies describing the challenges and triumphs of implementing a wine tourism strategy. An engaging read for wine hospitality managers, enthusiasts, and students,” Dr. Don Getz, author and Professor Emeritus of Tourism and Hospitality Management at Haskayne School of Business at University of Calgary.

Successful Social Media & Ecommerce Strategies explores how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight to the world of digital wine marketing. It was co-edited with Gergely Szolnoki and Dani Kolb, and published by Palgrave Pivot.

For more information about Professor Liz Thach and her work, or for information regarding wine business faculty research and programs at SSU, please visit www.sonoma.edu/sbe/winebiz, contact (707) 664-3235, or email winebiz@sonoma.edu. WBI is an education and research institute of the School of Business and Economics (SBE).