Chappellet Launches “We Are Neighbors” Campaign to Raise Funds for Valley Fire Disaster Relief
St. Helena, Calif. – October 7, 2015 – In an effort to support the victims of the recent Valley Fire, Chappellet has launched “We Are Neighbors,” a campaign to raise much-needed funds for The Lake County Rising Valley Relief Fund. As the centerpiece of the campaign, from now until October 31st, the Chappellet family will donate 100% of the sales from every bottle of their 2009 and 2010 Chappellet Napa Valley Petite Sirah to The Lake County Rising Valley Relief Fund, with the goal of supporting long-term rebuilding efforts focused on livelihood, housing, and community needs. Both wines are available by visiting www.chappellet.com/Wine-Shop/Wines.
Based on total structures burned, the devastating Valley Fire now ranks as the third worst in California history. As of the most recent estimates, more than 76,000 acres and 1,958 structures have been burned in Lake County, including the destruction of well over 1,000 homes.
“Now that the fire is almost entirely contained, residents are returning home, taking stock of the scope of the damage, and beginning to rebuild their lives,” says winery Chairman Cyril Chappellet. “Now, more than ever, they need our support. With ‘We Are Neighbors’ we hope to make a meaningful difference in the lives of those struggling to rebuild from this tragedy. In times of crisis like this, we are all neighbors.”
As part of “We Are Neighbors” Chappellet is encouraging other wineries to launch similar campaigns, and for wine lovers everywhere to donate directly to The Lake County Rising Valley Relief Fund.
About Chappellet (www.chappellet.com)
Founded in 1967, Chappellet is recognized as one of the Napa Valley’s preeminent family-owned wineries, and one of the pioneers of high-elevation vineyard planting in California. For almost five decades, Chappellet has crafted benchmark wines, with an emphasis on mountain-grown Cabernet Sauvignon and Bordeaux-varietal wines from Pritchard HillŪ.
About The Lake County Rising Valley Relief Fund
In response to the devastating Valley Fire, three leading organizations that represent wineries and vineyard owners in Lake County are leading a fundraising drive – #LakeCountyRising – to help those affected by the Valley Fire. The organizations include Lake County Winegrape Commission, Lake County Winery Association, and Lake County Wine Alliance. The Wine Alliance, a 501(c)(3) non-profit organization, will manage the collection and distribution of tax-deductible donations to support rebuilding efforts focused on livelihood, housing and community needs.