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| DALLA TERRA WINERY SELECTS MARTIN SCOTT AS NY DISTRIBUTOR FOR ITS ITALIAN WINES Submitted By: Lewis Perdue, January 29, 2010 |
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| FOR: FROM: Dalla Terra Winery Direct Jarvis Communications 85 Sheehy Court Sarah Warner Napa, CA 94558 310.313.6374 707-259-5405 sarah@jarviscommunications.com www.dallaterra.com www.jarviscommunications.com DALLA TERRA™ WINERY DIRECT® SELECTS MARTIN SCOTT WINES AS THE EXCLUSIVE DISTRIBUTOR FOR ITS PORTFOLIO OF PREMIUM ITALIAN WINES IN NEW YORK Martin Scott Wines Will also Share Distribution for the State of New Jersey with Current Dalla Terra New Jersey Distributor, Lauber Selections, a division of Fedway. (January 28, 2009; Napa, CA)—Dalla Terra™ Winery Direct® is pleased to announce the appointment of Martin Scott Wines as its exclusive distributor in New York starting February 1st, 2010. Dalla Terra expects this new alliance to strengthen the presence of its high quality, high value brands in these markets. Dalla Terra is the exclusive importer of fine wines from 19 Italian estates, including Adami, Alois Lageder, Avignonesi, Badia a Coltibuono, Casanova di Neri, Gruppo Felluga, Inama, Saracco, Selvapiana and Vietti. "We are thrilled to begin this new decade with a new chapter. In selecting a new distributor we found Martin Scott Wines to be an ideal partner based on their portfolio, top sales force, experience with high-quality Italian wines and approach to the marketplace," says Dalla Terra Founder, Brian Larky. "We believe that they are a great fit for the Dalla Terra portfolio, and will help us increase our market share and recognition not only for our individual brands but as a company known for its unique business model that offers an unmatched quality to price ratio," he adds. Martin Scott will also share distribution for the state of New Jersey with Lauber Selections, a division of Fedway. Martin Scott Wines is one of the premiere distributors of fine wines from around the world with a diverse portfolio of quality products from the world's most prestigious regions. All of their wines are stored in temperature-controlled warehouses and remain in a stable environment until they are delivered to customers, assuring the retention of the highest quality and individual characteristics. For more information about Martin Scott Wines, please go to www.martinscottwines.com. Dalla Terra skips the national importer level in the three-tier distribution system, allowing U.S. distributors to buy directly from the producer in Italy. Winery Direct is a more efficient, economical and consumer-friendly way of shipping, distributing and marketing wine. As a result, retail pricing on wines in Dalla Terra’s portfolio is on average 20 to 25% lower than their competitors. Because of this, brands with Dalla Terra have a competitive pricing advantage. While Dalla Terra™ Winery Direct®’s services are sought after because of the company’s economic edge, producers are also attracted by the company’s commitment to highlighting individuality by choosing to work with a very small and focused portfolio emphasizing family-owned estates. Larky considers each of the producers he works with part of a roundtable on innovation and quality, at which each producer has a voice. For more information about Dalla Terra™ Winery Direct®, please go to www.dallaterra.com. ### FOR MORE INFORMATION OR TO SET UP A MEDIA VISIT OR INTERVIEW, PLEASE CONTACT JARVIS COMMUNICATIONS AT 310.313.6374 |