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DALLA TERRA WINERY SELECTS MARTIN SCOTT AS NY DISTRIBUTOR FOR ITS ITALIAN WINES
Submitted By: Lewis Perdue, January 29, 2010
FOR: FROM:
Dalla Terra Winery Direct Jarvis Communications
85 Sheehy Court Sarah Warner
Napa, CA 94558 310.313.6374
707-259-5405 sarah@jarviscommunications.com
www.dallaterra.com www.jarviscommunications.com


DALLA TERRA™ WINERY DIRECT® SELECTS MARTIN SCOTT WINES AS THE
EXCLUSIVE DISTRIBUTOR FOR ITS PORTFOLIO OF PREMIUM ITALIAN WINES IN
NEW YORK
Martin Scott Wines Will also Share Distribution for the State of New
Jersey with Current Dalla Terra New Jersey Distributor, Lauber
Selections, a division of Fedway.

(January 28, 2009; Napa, CA)—Dalla Terra™ Winery Direct® is pleased to
announce the appointment of Martin Scott Wines as its exclusive
distributor in New York starting February 1st, 2010.

Dalla Terra expects this new alliance to strengthen the presence of
its high quality, high value brands in these markets. Dalla Terra is
the exclusive importer of fine wines from 19 Italian estates,
including Adami, Alois Lageder, Avignonesi, Badia a Coltibuono,
Casanova di Neri, Gruppo Felluga, Inama, Saracco, Selvapiana and
Vietti.

"We are thrilled to begin this new decade with a new chapter. In
selecting a new distributor we found Martin Scott Wines to be an ideal
partner based on their portfolio, top sales force, experience with
high-quality Italian wines and approach to the marketplace," says
Dalla Terra Founder, Brian Larky. "We believe that they are a great
fit for the Dalla Terra portfolio, and will help us increase our
market share and recognition not only for our individual brands but as
a company known for its unique business model that offers an unmatched
quality to price ratio," he adds. Martin Scott will also share
distribution for the state of New Jersey with Lauber Selections, a
division of Fedway.

Martin Scott Wines is one of the premiere distributors of fine wines
from around the world with a diverse portfolio of quality products
from the world's most prestigious regions. All of their wines are
stored in temperature-controlled warehouses and remain in a stable
environment until they are delivered to customers, assuring the
retention of the highest quality and individual characteristics. For
more information about Martin Scott Wines, please go to
www.martinscottwines.com.

Dalla Terra skips the national importer level in the three-tier
distribution system, allowing U.S. distributors to buy directly from
the producer in Italy. Winery Direct is a more efficient, economical
and consumer-friendly way of shipping, distributing and marketing
wine. As a result, retail pricing on wines in Dalla Terra’s portfolio
is on average 20 to 25% lower than their competitors. Because of this,
brands with Dalla Terra have a competitive pricing advantage.

While Dalla Terra™ Winery Direct®’s services are sought after because
of the company’s economic edge, producers are also attracted by the
company’s commitment to highlighting individuality by choosing to work
with a very small and focused portfolio emphasizing family-owned
estates. Larky considers each of the producers he works with part of a
roundtable on innovation and quality, at which each producer has a
voice.

For more information about Dalla Terra™ Winery Direct®, please go to
www.dallaterra.com.
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CONTACT JARVIS COMMUNICATIONS AT 310.313.6374