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DALLA TERRA WINERY SELECTS MARTIN SCOTT AS NY DISTRIBUTOR FOR ITS ITALIAN WINES

Submitted By: Lewis Perdue, January 29, 2010
FOR: FROM:

Dalla Terra Winery Direct Jarvis Communications

85 Sheehy Court Sarah Warner

Napa, CA 94558 310.313.6374

707-259-5405 sarah@jarviscommunications.com

www.dallaterra.com www.jarviscommunications.com





DALLA TERRA™ WINERY DIRECT® SELECTS MARTIN SCOTT WINES AS THE

EXCLUSIVE DISTRIBUTOR FOR ITS PORTFOLIO OF PREMIUM ITALIAN WINES IN

NEW YORK

Martin Scott Wines Will also Share Distribution for the State of New

Jersey with Current Dalla Terra New Jersey Distributor, Lauber

Selections, a division of Fedway.



(January 28, 2009; Napa, CA)—Dalla Terra™ Winery Direct® is pleased to

announce the appointment of Martin Scott Wines as its exclusive

distributor in New York starting February 1st, 2010.



Dalla Terra expects this new alliance to strengthen the presence of

its high quality, high value brands in these markets. Dalla Terra is

the exclusive importer of fine wines from 19 Italian estates,

including Adami, Alois Lageder, Avignonesi, Badia a Coltibuono,

Casanova di Neri, Gruppo Felluga, Inama, Saracco, Selvapiana and

Vietti.



"We are thrilled to begin this new decade with a new chapter. In

selecting a new distributor we found Martin Scott Wines to be an ideal

partner based on their portfolio, top sales force, experience with

high-quality Italian wines and approach to the marketplace," says

Dalla Terra Founder, Brian Larky. "We believe that they are a great

fit for the Dalla Terra portfolio, and will help us increase our

market share and recognition not only for our individual brands but as

a company known for its unique business model that offers an unmatched

quality to price ratio," he adds. Martin Scott will also share

distribution for the state of New Jersey with Lauber Selections, a

division of Fedway.



Martin Scott Wines is one of the premiere distributors of fine wines

from around the world with a diverse portfolio of quality products

from the world's most prestigious regions. All of their wines are

stored in temperature-controlled warehouses and remain in a stable

environment until they are delivered to customers, assuring the

retention of the highest quality and individual characteristics. For

more information about Martin Scott Wines, please go to

www.martinscottwines.com.



Dalla Terra skips the national importer level in the three-tier

distribution system, allowing U.S. distributors to buy directly from

the producer in Italy. Winery Direct is a more efficient, economical

and consumer-friendly way of shipping, distributing and marketing

wine. As a result, retail pricing on wines in Dalla Terra’s portfolio

is on average 20 to 25% lower than their competitors. Because of this,

brands with Dalla Terra have a competitive pricing advantage.



While Dalla Terra™ Winery Direct®’s services are sought after because

of the company’s economic edge, producers are also attracted by the

company’s commitment to highlighting individuality by choosing to work

with a very small and focused portfolio emphasizing family-owned

estates. Larky considers each of the producers he works with part of a

roundtable on innovation and quality, at which each producer has a

voice.



For more information about Dalla Terra™ Winery Direct®, please go to

www.dallaterra.com.

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FOR MORE INFORMATION OR TO SET UP A MEDIA VISIT OR INTERVIEW, PLEASE

CONTACT JARVIS COMMUNICATIONS AT 310.313.6374