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Wine Industry Technology Symposium Keynote Program Announced

Submitted By: , May 13, 2015
(NAPA, Calif.) – Wine Industry Technology Symposium (WITS) has announced the keynote speaker line-up for the 11th annual event set for June 25-26, 2015 at the Napa Valley Marriott in Napa, California. An action-packed series of keynotes, as well as focused round tables and in-depth breakout sessions, will cover a wide range of tech-related topics critical to the wine industry today including: mobile e-commerce, data breach and security, breakthrough marketing, supply chain innovation, leading edge hospitality systems, new on-premise kegs and product tracking.

“After more than a decade of great conferences, the Wine Industry Technology Symposium has grown and evolved along with the rapid evolution of tech integration in the wine business. This year’s high-impact keynote presentations reflect the dramatic changes in the wine business driven by the millennial generation of consumers and step changes in technology enabling new business models!” said J. Smoke Wallin, founder and co-chairman of WITS.

“Our 2015 program reflects the insight and direction inspired by the Winery Chief Information Officer (CIO) Forum which WITS has hosted for many years,” said Lesley Berglund, co-chairman of WITS and co-founder and chairman of the Wine Industry Sales Education (WISE) Academy.

The Keynote Lineup Includes:

• What’s In Store, 2016: Game Changers – Laurie Rains, VP Retail Consulting and Analytics Group, Nielsen
• Social Media & Legal Regulations - John Hinman, Rebecca Stamey-White & John Edwards - Partners, Hinman & Carmichael
• Are You Ready for the Future? Exploring Futurist Technology & Its Impact on Wine- Dr. Liz Thach, Professor of Wine Business & Management, Sonoma State University & Joe Rosenberg, Strategic Partner Manager, Emerging Business Development, Google
• Art of the Possible - Unlocking Digital for the Wine Industry - Bob Pearson, President & Chief Innovation Officer / W2O Group & Paul Mabray, Group Director / W2O Group
• The Pinterest for Wine? - Linking Wine Discovery With Purchases - Brad Rosen, CEO, DRYNC
• Observations & Predictions: Dynamic Food & Beverage Trends - Michael Pavone, President & CEO, quench
• Clarity in the Cloud - Inderjit Bains, Cloud Consulting Director, Oracle
• Digital First: Why Marketers are Shifting to Data-Driven Advertising - Max Kalehoff, Chief Marketing Officer, SocialCode
• How the Power of Information can Override Emotional Decision Making in Price and Promotion - Clay Wallin, Director of Sales, Vistaar
• Bringing Together the Three-Tier System Into One Sales and Educational Funnel - Brian Rosen, Managing Director, Rosen Retail for Adult Beverage
• How Technology Is Influencing and Winning Over Wine Consumers - Joshua Saunders, Founder & CEO, Uncorkd
• Security Trends: Data Protection - It’s all about the Data - Richard Rice, Sr. Security Architect, WaveStrong

Registration is now open with early bird pricing available only through Friday, May 29, 2015. Attendees can view the entire two-day program and register at www.wineindustrytechnologysymposium.com.

About WITS:
The Wine Industry Technology Symposium® (WITS) is the focal point for thought leadership in the strategic and tactical use of technology in the global wine industry. WITS was created in 2005 by a group of wine industry and technology professionals to advance innovation and to address the unique information technology and service needs of the wine industry. The 11th annual WITS will be held June 25 – 26, 2015 in Napa, California. To learn more, join WITS on Youtube, Twitter, Facebook, and LinkedIn

For more information, contact Kathy Archer of the Wine Industry Symposium Group at 707-666-2525 or kathy@winesymposium.com. For sponsorship and registration, contact Waunice Orchid of the Wine Industry Symposium Group at 707-666-2525 or waunice@winesymposium.com.

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