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Brotherhood Winery Names Brand Action Team Agency of Record

Submitted By: Steve Raye, August 22, 2014
WASHINGTONVILLE, NY (AUGUST 19, 2014)—Brotherhood Winery, America’s Oldest Winery, located in Washingtonville, New York, has appointed marketing and consulting agency Brand Action Team as its Agency of Record to conduct all communications programs for the historic winery. Brand Action Team will be responsible for public relations outreach to trade and consumer outlets, event assistance and support, as well as managing participation in industry competitions.

“As our winery approaches a monumental time, we recognize the importance of sharing our history within the wine community,” said Hernan Donoso of Brotherhood Winery. “We are proud to partner with Brand Action Team to raise awareness of Brotherhood’s long-standing traditions and innovative techniques that transcend both new and old schools of enology,” he concluded.

Brand Action Team is a marketing consulting company for wine, spirits and beer brands, specializing in communications, trade marketing and introducing brands to the U.S. market.

“It is an honor to work with such a prestigious winery in the Hudson Valley,” said Steve Raye, Managing Partner at Brand Action Team. “As residents of the Northeast, we have long been fans of our region’s wines and look forward to sharing Brotherhood’s story with wine lovers across the U.S.”

For media inquiries, please contact Cassandra Bianco at Brand Action Team (c.bianco@intheglasspr.com.) For trade inquiries, please contact Stephanie Wagner at Brotherhood (bhw.stephaniew@gmail.com.) For more information, please visit www.brotherhood-winery.com.

About Brotherhood
Brotherhood remains the oldest winery in America, continuously operating in Washingtonville, New York from 1839 to today. Brotherhood is one of the largest producers of wine in the state of New York for brand and private labels contracts. The winery produces ciders and a variety of internationally-recognized wines including Riesling, Pinot Noir, Merlot, Cabernet Sauvignon, Ruby Port and Sparkling. Every year Brotherhood hosts thousands of guests who visit the winery to participate in daily tours and tastings, weddings and special events. For more information, please visit www.brotherhood-winery.com.