NEW YORK, NY (AUGUST 5, 2014)— Regional trade organization Wines of Chile will join forces with the Guild of Sommeliers to introduce “Wine Bar War,” a competition that will challenge 20 leading sommeliers to create four pop-up Chilean wine bars in a day. On Wednesday, August 20, the sommeliers will bring the country to life through their selection of wine, creative concepts and bar designs for a chance to win a once-in-a-lifetime trip to Chile provided by LAN Airlines, part of LATAM Airlines Group. The winners will visit wineries and experience Chile’s most beautiful destinations courtesy of Turismo Chile.
Four top New York City sommeliers have been appointed as team captains by the Guild of Sommeliers, including Anna-Lisa Campos (Momofuku), Morgan Harris (previously of Jean-Gorges), Victoria James (Marea) and Chris Raftery (Corkbuzz). Each captain will select four additional sommeliers to complete their team. “This event will be a great test of the teams’ thinking not only in regards to wine list curation—which sommeliers are familiar with—but also in considering overall concept, design and guest experience,” said Master Sommelier Geoff Kruth, Chief Operating Officer of the Guild of Sommeliers. “With its larger audience attendance, the event should provide an exciting challenge and excellent showcase for these talented and passionate sommeliers.”
The program kicks off with a tasting to select wines and a meeting with renowned designer John McCormick (designer of Brooklyn’s top bars and restaurants Mason Premiere, Saint Mazie’s and Motorino) to assist in developing the bar concept. The program’s second event is a masterclass taught by Latin America’s only Master Sommelier, and consultant for LAN Airlines, Hector Vergara and Wines of Chile U.S. Ambassador, Master Sommelier Fred Dexheimer. The program culminates on August 20 with the Wine Bar War competition where teams will transform a raw space into four unique wine bars pouring Chilean wines for 250 ticketed guests.
“Wine Bar War is the first event of its kind,” said Marybeth Bentwood, Executive Director of Wines of Chile USA. “We’re innovating sommelier education, creating exciting country promotional partnerships and engaging both trade and consumers. We aspire to make this an annual program that travels to different cities showcasing the creative talents of this new generation of sommeliers, inspiring category advocates and positioning Chile as the wine destination to visit for years to come.”
Trade and ticketed consumer attendees will vote for their favorite bar by evaluating the concept and visual appeal, wine selection (reflecting regions, varietal diversity and style), wine knowledge, service and the cohesive story that these elements tell about Chile. Bars can also garner votes via social media engagement.
LAN Airlines, named by the 2014 SkyTrax World Travel Awards as the “Best Airline in South America,” will invite the winning team of sommeliers to fly to Chile onboard the airline’s award winning Premium Business Class cabin and learn more about what goes into the selection of South American wines that steal the show at 35,000 feet. “It is an honor to participate in the Wine Bar War project and to help educate sommeliers and wine drinkers in New York about the variety and quality of wines that Chile offers,” said Hector Vergara, M.S., leading authority on Chilean wine, who selects the wines that are featured on the LAN Airlines Premium Business Class Wine List. “Of the 30 wines featured on the 2014 LAN Premium Business wine list, 18 are Chilean, including Syrah, Cabernet Sauvignon, Red Blends, Sauvignon Blanc, Carmenere and Pinot Noir. I look forward to seeing the final wine lists created for the competition, as there is amazing breadth and depth from which to choose.” Mr. Vergara has been advising LAN Airlines, part of LATAM Airlines Group, on its wine list selection for 20 years.
Turismo Chile, an association that promotes travel to Chile, joins LAN Airlines in the Wine Bar War promotion, inviting the winning team to experience Chile’s world-class destinations. “This event brings Chile to life in a way that inspires visits to our wine country and beyond,” said Andrea Wolleter, Turismo Chile’s General Manager. “Chile offers a diversity of experiences from the Atacama Desert to the ice fields of Antarctica, from the Moais of Easter Island to the fjords of Patagonia. Everyone, from business travelers to adventure seekers to food and wine enthusiasts, will find something to fall in love with in Chile.”
For more information on Wine Bar War, please visit www.winebarwar.com, and be sure to follow the conversation on social media using #winebarwar and @DrinkChile on Twitter. Information about Wines of Chile can be found at www.winesofchile.org or the company’s Facebook and Twitter pages at http://www.facebook.com/WinesOfChile and http://twitter.com/DrinkChile. Information about Chile can be found at www.chile.travel/en and Facebook and Twitter pages at www.facebook.com/chiletravelguide and @chiletravel.
About Wines of Chile
Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London and New York, as well as representatives in Canada, Ireland and Denmark. Wines of Chile also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile’s 86 member wineries belong to Vinos de Chile and represent 88 percent of Chile’s bottled wine exports.
About LATAM Airlines Group S.A.
LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A. LATAM Airlines Group S.A. now includes LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A., including its business units TAM Transportes Aereos del Mercosur S.A., (TAM Airlines (Paraguay)) and Multiplus S.A. This association creates one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 136 destinations in 24 countries and cargo services to about 145 destinations in 27 countries, with a fleet of 319 aircraft. In total, LATAM Airlines Group S.A. has approximately 53,000 employees and its shares are traded in Santiago, as well as on the New York Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange, in the form of BDRs.
Each airline will continue to operate under their current brands and identities. For any inquiry of LAN or TAM, please visit www.lan.com or www.tam.com.br, respectively. Further information is available at www.latamairlinesgroup.net.
About Turismo Chile
Turismo Chile is a private non-profit entity, whose mission is to promote the Chilean tourism industry internationally. The institution combines public and private efforts to finance promotion around the world. Additional information about Chile’s world-class tourism experiences is available at www.chile.travel/en/.