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Bodegas Salentein Retains Balzac Communications

Submitted By: Tara Thomas, February 25, 2014
Agency Will Provide Public Relations and Marketing Services

Napa, CA – Bodegas Salentein, located in Valle de Uco, Mendoza, Argentina, has retained Balzac Communications & Marketing, the leading wine public relations and marketing agency, as their agency of record. As the acting agency, Balzac will be responsible for promoting the winery to wine industry trade, media and consumers.

“This is a momentous time for Salentein,” said Matias Bauza Moreno, senior brand and public relations manager for Bodegas Salentein. “We consider Balzac to be the top PR agency, so we have chosen them to represent us in the U.S. market.”

“Not only is Salentein one of the great brands of South America,” stated Paul Wagner, president of Balzac, “but the portfolio includes a whole family of fascinating brands and top quality wines. We are very excited about working with them!”

Nestled at the foot of the Andes Mountains, Bodegas Salentein is located west of Buenos Aires in Mendoza, the most important winegrowing region of Argentina. The winemaking team consists of renowned Chief Winemaker José Galante, Winemaker Gustavo Bauzá, and Wine Consultant Paul Hobbs. The wines are well-structured and elegant, characterized for their deep color and rich and complex aromas and flavors. Brands include Primum, Single Vineyard, Numina and Salentein Reserve, as well as Killka and Portillo. The wines are imported by Palm Bay International.

About Bodegas Salentein
Bodegas Salentein has pioneered premium winemaking in Uco Valley, Mendoza, Argentina. With high-quality wines winning over the most demanding palates in more than forty countries, the winery is the sixth largest Argentine brand, both in domestic premium wine sales volume and as an exporting group. Its wines are successful in markets all over the world, including USA, Netherlands, UK, Brazil, Germany, Russia and China.

About Balzac Communications & Marketing
Balzac Communications & Marketing is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of its clients. The experience, creativity and determination of the staff distinguish Balzac from their competition. They use these assets to develop and execute cost-effective campaigns, which have won international communications awards. The results speak for themselves. The agency is located in Napa, California, and provides services to national, regional, and local companies based in Northern California and throughout the world.

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Contact: Paul Wagner
Phone: 707.255.7667
Email: pwagner@balzac.com