Wente Family Estates Retains Balzac Communications
Napa Agency to Provide Public Relations and Marketing Services
Livermore, CA – Wente Family Estates, the Livermore Valley –based wine company owned and operated by the fourth and fifth generations of the Wente family, has retained Balzac Communications & Marketing, the leading wine public relations and marketing agency, as their agency of record. As the acting agency, Balzac will help promote the wines of Wente Vineyards and Murrieta’s Well to industry trade, media, and consumers.
"There are few wine families with a history as rich as the Wentes," says Paul Wagner, president of Balzac. "For more than a century and five generations, the family has been a leader in the world of wine. With a global vision of wine quality and integrity, the family and company are a shining example of the best California wine has to offer. We’re very proud to be working with them."
“Wente Family Estates is eager to work with Balzac Communications,” says Carolyn Wente, Winegrower and CEO. “Their expertise in public relations and understanding of the wine industry makes them an exceptional partner to help convey our rich history and contributions to California winegrowing, and to communicate our future vision. The Wente Family Estates team is excited to work with such an experienced and well respected company. We are fortunate to be part of their portfolio of clients.”
More than 130 years ago, Carl H. Wente planted some of the first grapevines and built a winery in the Livermore Valley, giving birth to one of California’s premium wine-growing regions today. Over the next century, Wente continued to break new ground. In the early 1960s, they were leaders in the development of the Monterey region, where the family still farms exceptional varietals such as Pinot Noir and Chardonnay next door to neighbors who have discovered this region only in the past fifteen years.
The Wente clone of Chardonnay, developed by Ernest Wente in cooperation with the University of California at Davis from budwood selected by the family in both Burgundy and California, has become the reference point for Chardonnay in the New World. It was a key component for both the Wente 1960 Chardonnay, described by the Guide Michelin as the best in California, and comparable to the great wines of Burgundy; and the 1973 Chateau Montelena Chardonnay that won the great Paris Tasting of 1976.