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Hoopes winery civil trial in Napa County wraps after 11 days // WineDirect DTC Impact Report Highlights Success Stories

February 16, 2024 - Wine Industry Insight Daily News Feed

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Today’s Most Interesting Wine Industry Data

“In 2022 there were still over 20% of transactions processed through a guest account, without a contact created for future communications. Further, use of a guest account is highest at the lower-priced end of the market. One can imagine a Venn diagram where Gen Z, on-site sales and lower price wines intersect. Cultivating relationships with these buyers is extremely important as they have the potential to be loyal longer-term buyers.”

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