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An Honest Conversation About Making Money in Wine // 6 Grands Crus aim to make vineyard tasks aspirational

April 25, 2024 - Wine Industry Insight Daily News Feed

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“High-income millennials are now rivaling high-income baby boomers (ages 60+) in wine consumption importance. So despite previous reports of Millennials not adopting wine as much as other generations, it appears that as they enter their 30s, millennials have increasingly embraced wine as part of their lifestyle.”

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