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From: lewis.perdue@wineindustryinsight.com

Subject: Top Brands Mixed in May, New Vine Round-Up, Argentina Leads Import Gains

Date: 2009-06-09 13:17:44

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WINE INDUSTRY INSIGHT

EMAIL EDITION - VOLUME I, NUMBER 95 - June 9, 2009

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THIS ISSUE SPONSORED BY:

Hinman & Carmichael,Alcoholic Beverage Law     Miramont Estate: Put our prize-winning wine in your bottles
AND

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In this issue:

  • May Wine Brand Winner And Loser Data Show Mixed Results

  • New Vine’s Meltdown: Summary of Act One, Still Waiting For Godot

  • Imports, led by Argentina Coming On Strong, But California Still Dominates


May Wine Brand Winner And Loser Data Show Mixed Results

The overall environment for the top 100 largest-selling brands declined in May with 37 reporting sales declines versus 25 losing in April and 47 in March.

top10winners-losers-may2009-500px-notvip

VIP Subscribers: Click to download the Excel file for all of the 100 largest brands.

SOLID GAINS FOR THE TOP 10 WINNERS

Data from Information Resources Inc. (IRI) for the four-week period ending May 17, show solid overall sale gains: up to 217 percent,  for the top ten winners and slightly increased losses: -41.8 percent, for the bottom 10 losing brands.

VIP Subscribers click here to read the rest of the full, unedited article.

FAMILIAR BRANDS AMONG BOTH WINNERS AND LOSERS

Bolla  and Pepperwood Grove remained in the bottom five, joined this month by Gallo’s Turning Leaf. The bottom five brands experienced dollar sales declines of 24.2 to 41.8 percent.

On the positive side, Wine Industry Insight’s custom analysis of the IRI data shows Bay Bridge back in the number one position followed by Oak Creek, Delicato Box, Rex Goliath and Folie a Deux.

(For comparison, please see:

IRI sales cover approximately 63 percent of all wine sold in the U.S. The sales are primarily from food, drug and convenience stores as well as many “big box” retailers.

TOP LARGEST BRANDS FINISH WITH MIXED RESULTS

By contrast with April when all of the largest ten brands finished with gains, Gallo Family Vineyards and two other well-known brands dropped into negative territory for the four-week period ending May 17, 2009.

top10brands-performance-may2009-notvip

OTHER SPREADSHEETS AVAILABLE FOR VIPS IN DATA CELLAR

ITI-WII-TopAndBottomTen-BrandWinnersAndLosers-May2009.xls
ITI-WII-Largest10BrandPerformance-May2009.xls

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Subscribe now, and get the rest of this original article along with the spreadsheets and everything else on the site every day, including the Data Cellar for just $9.99 per month or $115.88 per year. Click here for more details.


New Vine’s Meltdown: Summary of Act One, Still Waiting For Godot

The sudden collapse and melt-down of direct shipping star New Vine Logistics precipitated a frantic, week-long struggle to find a way to get the company functioning well enough to resume operations for the winery customers who had not already fled the ruins.

With most of the 120-person workforce abruptly terminated on Friday, May 29 and winery inventory locked down, investors chalked up a series of speed-dating sessions with potential suitors and finally reached a non-solution to have Inertia Beverage Group become New Vine’s major creditor with the rights to some vague solution to come.

Numerous readers have emailed Wine Industry Insight and requested a summary of all its news coverage of the New Vine meltdown over the past week. While WII is still working on several articles about the situation, the following is a round-up of the past week, starting with the most recent article.

From all indications, this summary is of the first act only.

The full articles in the entire series are free.

FRIDAY, JUNE 5, 2009

THURSDAY, JUNE 4, 2009 WEDNESDAY, JUNE 3, 2009 TUESDAY, JUNE 2, 2009 MONDAY, JUNE 1, 2009



Imports, led by Argentina Coming On Strong, But California Still Dominates

Argentine wines chalked up a 55.3 percent gain for the four-week period ending April 19, over the same period last year, according to Wine Industry Insight’s analysis of data from Information Resources Inc.

iri-wii-placeoforigin-may2009-notvip

VIP Subscribers click here to download Excel spreadsheet.

But, while Argentina saw tremendous gains, the dollar sales for the period amounted to approximately $4.4 million compared with California’s $290.6 million.California sales gained 4.8 percent.

IMPORTS WINNING, LOSING

VIP Subscribers click here to read the complete, un-redacted article.

Significantly, all five top gainers were imports:

  • Argentina
  • Portugal
  • New Zealand
  • Spain
  • Chile

As were the biggest losers:

  • Germany
  • Italy
  • Australia
  • France
  • South Africa



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Lewis Perdue
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Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com