Subject: NEWS FETCH - MARCH 27, 2012 - WINE INDUSTRY INSI27T
Date: 2012-03-27 11:50:44
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C'MON FOLKS! You want people to read your words or NOT?
Write a short headline that means something to somebody or just hit DELETE. Long, obscure headlines invite people to leave.
There are some good points in the links above.
But you wouldn't know it from the headlines.
So, a few thoughts on headlines: If you're going to take the time to write it, take enough time to write a head that attracts readers.
Otherwise, recognize yourself as an existential masochist screaming into the void.
Put yourself in a reader's shoes and answer the big question: "who cares?"
You better answer that fast and well.
And that means getting rid of meaningless first words and phrases like "Monday Moanings" or "What I liked today," or "Humongous Megacorp, a major supplier of something another, announced blah today that ..."
Clue: nobody cares.
You MUST tell people why something matters, what it does and why they NEED to read your short, meaningful headlines.
Active verbs folks. Hint: "announce" and "introduce" ain't active enough to matter.
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