SPONSORED BY: Also Sponsored By: WINE INDUSTRY INSIGHT DAILY NEWS FETCH March 27, 2012 To UNSUBSCRIBE, Click [UNSUBSCRIBE] To SUBSCRIBE to DAILY NEWS FETCH, click this link. To CHANGE YOUR EMAIL please click this link Access the complete NEWS FETCH archive, click here. SPONSORED BY:   ALSO SPONSORED BY:

TODAY'S TOP NEWS Wine Shipments Up - Interstate Shipments to Thank? Sonoma's Soda Rock Winery Buys Pezzi King Vineyards What the Korean free trade agreement means for California The Lou I Knew - Louis J. Foppiano Multistate Appellations OK For Imports: TTB Obesity and alcohol linked to liver disease rise How Mendocino County Can Get Ahead That Song Playing In Your Tasting Room Needs A License Healthcare, The Supreme Court and Wine SCROLL DOWN FOR MORE TOP NEWS Sponsored by: Also Sponsored By: SOUTHERN HEMISPHERE 2012 HARVEST Argentina: Early grape harvest for 2012 Australian floods blight vintage in Riverina CALIFORNIA BRIEFS Wet Enough For Ya? California Precip Makes Sprint for the Finish Line SF legislator makes valley farming a priority California Grape and Tree Fruit League airs concerns California Wines Get "Down to Earth" with New April Celebration VinoPRO Promotes Donnie Varner to Director of Sales MacPhail Family Wines Adds Distribution Bank of Marin forming Sonoma advisory board Winery Cats Helping Sustainability Efforts in Sonoma. SCROLL DOWN FOR U.S. REGIONAL WINE NEWS AND MORE THE FOLLOWING IS SPONSORED CONTENT CURRENT BARREL & TANK ADS The following Barrel & Tank Ads have been placed in Wine Country Classified's as of Mar. 12, 2012. For more ads please visit us at www.WinerySite.com Title Sale / Wanted New / Used Type Price Contact Barrels For Sale Used French/American $60-$150 il@robbinsvineyards.com Barrels for Sale For Sale Used Red, French, 60 gal contact brsunrise@aol.com 500L Barrels For Sale Used Alain Fouquet $1,000/ea aryn@amorellwines.com Red Barrels For Sale Used French Oak/Burgundy --- jamie@kutchwines.com Stainless Barrels For Sale Used 55 Gal. Stainless Barrels --- ssbarrels@fuse.net Barrels & SS Drums For Sale Used Red Barrels/SS Drums Contact chris.collins@ruddwines.com CLICK HERE FOR MORE BARREL ADS DIRECT SHIPPING & PRIVATIZATION Beer Distributors Tout State Alcohol Regulation Oregon Liquor agency head says Gov. pressing to remove him PUBLIC COMPANIES & INVESTING 3 Stocks To Ride The Growing Trend In Wine Consumption Diageo Boss Still in High Spirits, Though Succession Is on His Mind Liv-ex: The Lafite premium Andre Lurton sells stake to Credit Agricole Diageo brands continue to lead Impact Databank's Top 100 premium MATTERS OF TASTE A wine guide does away with scores and ratings The 100 point rating system is dead. Vive the 100 point system! The “Sideways” effect on Merlot is officially dead Consumers need education that 'less is more' on flavour Chenin blanc's a charming chameleon The Essence of Wine: Green Bell Pepper ONLINE, TECH & SOCIAL MEDIA Key Insights from Altimeter’s Digital Influence Report AG, GROWER & CELLAR NEWS Alternatives to Casein as Non-Allergenic Fining Agents for White Wine Fruit and wine quality are not affected by grafting U.S. REGIONAL WINE NEWS Midwest Growers Anxious About Frost Risk IL: Evanston OKs alcoholic drinks in Century's movie theaters NY: Cold threatens Erie County fruit crop NY: Jefferson CC to offer wine management program OR: How Portland became obsessed with Italian vino UT: Federal judge dismisses hospitality industry liquor suit WI: Growers Risk Major Losses if Freezing Temps Return EUROPE Organic wine growing gains ground in France Ex-Mafia land produces award-winning Italian wine Major Wine producer Murfatlar Romania declared insolvent THE UK New English Vineyard to Produce 1 Million Bottles of Champagne a Year Hedge-Fund Chief Plans Sparkling Wine in Biggest UK Vineyard Chateau Alfriston: The Sussex vineyard cashing in on demand for English wine UK to host Riesling Summit OH CANADA! More Canadians getting taste for wine over beer SPONSORED BY: ASIA & PACIFIC RIM OZ: Prince Hill Wines in administration OZ: Hunter Semillon can learn from SA Riesling Bangalore’s Grover Vineyards merges with Valle De Vin NOT JUST FOR THE TRADE 10 Things Alcohol is Excellent At (Besides Getting You Drunk) Red and white wines for the Passover seder APPOINTMENTS & ANNOUNCEMENTS WineAmerica Hires Manager of Member Services C'MON FOLKS! You want people to read your words or NOT? Write a short headline that means something to somebody or just hit DELETE. Long, obscure headlines invite people to leave. get yer jaja’s out... The 1855 scandal: an open letter and appeal to journalists and writers attending the 2011 Bordeaux en primeurs’ tastings True luxe & flagellation at the 2012 World of Pinot Noir The Greatest California Vineyard You Don’t Know About (Communing – And Drinking! – With Old Souls In Lodi) Not Just Another Wine Event: #WineRiot My Wine Epiphanies Will capitalism eventually cannibalize itself? (Rant of the week) Daily Wine News: Petite Sirah There are some good points in the links above. But you wouldn't know it from the headlines. So, a few thoughts on headlines: If you're going to take the time to write it, take enough time to write a head that attracts readers. Otherwise, recognize yourself as an existential masochist screaming into the void. Put yourself in a reader's shoes and answer the big question: "who cares?" You better answer that fast and well. And that means getting rid of meaningless first words and phrases like "Monday Moanings" or "What I liked today," or "Humongous Megacorp, a major supplier of something another, announced blah today that ..." Clue: nobody cares. You MUST tell people why something matters, what it does and why they NEED to read your short, meaningful headlines. Active verbs folks. Hint: "announce" and "introduce" ain't active enough to matter. SPONSORED BY:

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