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From: lewis.perdue@wineindustryinsight.com

Subject: NEWS FETCH - MARCH 27, 2012 - WINE INDUSTRY INSI27T

Date: 2012-03-27 11:50:44

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DAILY NEWS FETCH

March 27, 2012

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TODAY'S TOP NEWS

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SOUTHERN HEMISPHERE 2012 HARVEST CALIFORNIA BRIEFS

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THE FOLLOWING IS SPONSORED CONTENT
CURRENT BARREL & TANK ADS
The following Barrel & Tank Ads have been placed in Wine Country Classified's as of Mar. 12, 2012. For more ads please visit us at www.WinerySite.com
Title Sale / Wanted New / Used Type Price Contact
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Barrels for Sale For Sale Used Red, French, 60 gal contact brsunrise@aol.com
500L Barrels For Sale Used Alain Fouquet $1,000/ea aryn@amorellwines.com
Red Barrels For Sale Used French Oak/Burgundy --- jamie@kutchwines.com
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DIRECT SHIPPING & PRIVATIZATION PUBLIC COMPANIES & INVESTING MATTERS OF TASTE ONLINE, TECH & SOCIAL MEDIA AG, GROWER & CELLAR NEWS U.S. REGIONAL WINE NEWS EUROPE THE UK OH CANADA!
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French Paradox and Beyond: Live Longer With Wine and the Mediterannean lifestyle

ASIA & PACIFIC RIM NOT JUST FOR THE TRADE APPOINTMENTS & ANNOUNCEMENTS C'MON FOLKS! You want people to read your words or NOT?

Write a short headline that means something to somebody or just hit DELETE. Long, obscure headlines invite people to leave.
There are some good points in the links above.

But you wouldn't know it from the headlines.

So, a few thoughts on headlines: If you're going to take the time to write it, take enough time to write a head that attracts readers.

Otherwise, recognize yourself as an existential masochist screaming into the void.

Put yourself in a reader's shoes and answer the big question: "who cares?"

You better answer that fast and well.

And that means getting rid of meaningless first words and phrases like "Monday Moanings" or "What I liked today," or "Humongous Megacorp, a major supplier of something another, announced blah today that ..."

Clue: nobody cares.

You MUST tell people why something matters, what it does and why they NEED to read your short, meaningful headlines.

Active verbs folks. Hint: "announce" and "introduce" ain't active enough to matter.

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French Paradox and Beyond: Live Longer With Wine and the Mediterannean lifestyle
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French Paradox and Beyond: Live Longer With Wine and the Mediterranean lifestyle


French Paradox and Beyond: Live Longer With Wine and the Mediterranean lifestyle


================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com