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From: lewis.perdue@wineindustryinsight.com

Subject: 2010 California Grape Crush Down 3%, Prices Down 5% - FEBRUARY 10, 2011 - WINE INDUSTRY INSIGHT

Date: 2011-02-10 15:10:28

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NEWS SPECIAL EDITION

Complete Text of 2010 California Grape Crush Report

February 10, 2011

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SUMMARY OF GRAPE TONNAGES AND PRICES


The 2010 crush totaled 3,980,229 tons, down 3 percent from the 2009 crush of 4,095,297 tons.

Red wine varieties accounted for the largest share of all grapes crushed, at 2,047,766 tons, down 1 percent from 2009.

The 2010 white wine variety crush totaled 1,535,133 tons, down 6 percent from 2009. Tons crushed of raisin type varieties totaled 273,577, down 11 percent from 2009, and tons crushed of table type varieties totaled 123,753, up 46 percent from 2009.

Beginning with the 1999 season, the Grape Crush Report includes the total number of tons crushed for
concentrate production. In determining grape tonnage crushed for concentrate production, each processor was required to report the estimated equivalent tons of grapes crushed for grape concentrate. For the 2010 season, this total was 535,794 tons, approximately 13 percent of the 2010 grape crush total. This report provides only the aggregate figure for grapes crushed for concentrate production and does not include information by district, type, or variety.

The 2010 average price of all varieties was $543.03, down 5 percent from 2009. Average prices for the 2010 crop by type were as follows: red wine grapes, $625.19, down 7 percent from 2009; white wine grapes, $500.37, down 7 percent from 2009; raisin grapes, $209.32, up 22 percent; and table grapes, $173.81, up 21 percent.

PLEASE SEE ENTIRE REPORT FOR DETAILS.

Analysis to come
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Lewis Perdue
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Email: lewis.perdue@wineindustryinsight.com