← Return to Archives - Subscribe to FREE NewsFetch Email Newsletter
From: lewis.perdue@wineindustryinsight.com

Subject: $20+ Wines Continue To Lead Trading Up - WINE INDUSTRY INSIGHT

Date: 2010-05-05 19:18:32

To: Emailing List Subscriber
Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.

EMAIL EDITION - VOLUME II, NUMBER 18 - May 5, 2010

To UNSUBSCRIBE to this free email edition Click here: [UNSUBSCRIBE]

To SUBSCRIBE to the free email edition, click this link.
Access the complete email edition archive here.


IN THIS ISSUE:

  • $20+ Wines Continue To Lead Off-Premise Trading Up


Sponsored By:

WinerySite.Com -
wine industry classifieds
And

$20+ Wines Continue To Lead Off-Premise Trading Up

The off-premise “trading up” phenomenon, as first noted by Wine Industry Insight in March, is gathering steam with wines in the $20+ price segment gaining 19.2 percent, up from their 12.6 percent gain last month.

According to scanner data from The Nielsen Company, higher price segments mostly dominated growth in dollar volume  for the period ending April 3, 2010.

nielsen-040310-wii-4weeks-450px2

Click here for spreadsheet of this custom WII graphic. (VIP Subscribers)

The original analysis, interpretation and custom calculations performed by Wine Industry Insight and based on data from The Nielsen Company and the complete WII article are available to VIP Premium Subscribers. Wine Industry Insight does not sell or market data from the Nielsen Company.

Wines selling for an average of $24.83 per 750ml bottle were the top gainers coming despite an average price increase of $0.55 per bottle.This is the third month in a row that the $20+ segment has posted a significant gain while increasing the average price.

The $20+ segment was followed, in order by average 750ml price:

  • $12.39, up 16.8%
  • $9.93, up 15.4%
  • $4.62, up 8.0%
  • $16.19, up 8.0%
  • $6.82, up 3.3%
  • $2.23, up 3.2%

FULL SPREADSHEET AVAILABLE

The Nielsen Company spreadsheet that includes the data on which this article is based is available here for VIP Premium subscribers. Even this full spreadsheet represents just a very small fraction of that available to Nielsen clients.


Not A Subscriber Yet?

Subscribe now, and get the rest of this article and everything else in every article on the site every day, for just$9.99 per month or $115.88 per year. Click here for more details.


 



================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com