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From: lewis.perdue@wineindustryinsight.com

Subject: Calif bans some ag pesticides near schools - OR Winemaker Patricia Green Dies - CA tourism group to spend $2M urging visitors to return to North Bay Wine Country - Millennial demographic too broad to target -- NOVEMBER 8, 2017 - WINE NEWS FETCH

Date: 2017-11-07 19:20:03

To: Emailing List Subscriber
Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.
"Millennial" is too broad a demographic to target. Who you really need to reach are 26-year-old HENRYs. Daily Data has an illuminating chart and source link. Scroll down.
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  Duarte Nursery, Inc. is a family owned and operated nursery located near Modesto in the Central Valley of California. Duarte Nursery is the largest permanent crops nursery in the United States, with a history of aggressively marketing innovative products.  


DAILY NEWS FETCH - November 8, 2017

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
 
 
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TODAY'S TOP NEWS

"Millennial" is too broad a demographic to target. Who you really need to reach are 26-year-old HENRYs. Daily Data has an illuminating chart and source link. Scroll down.

ICYMI (IN CASE YOU MISSED IT) Make sure to visit WII's special fire recovery resources - updated daily since the fires started

 

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WINE SUPPLY & CONSUMPTION CALIFORNIA BRIEFS WINE COUNTRY WILDFIRES

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DROUGHT/WATER

CONSUMER SALES: DTC, ON- & OFF-PREMISE REAL ESTATE - What's this new section about?

PUBLIC COMPANIES INVESTING IN WINE, COLLECTING & AUCTIONS TAKING THE HIGH ROADS HEALTH

 

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REGULATION & LEGAL MATTERS WINE SELECTION AND RECOMMENDATION MARKETING & SALES PACKAGING, LABELS & CORKS CUSTOMER RELATIONS TRADE SHOWS & CONFERENCES SOCIAL MEDIA & TECH PAYMENTS MEDIA MATTERS MATTERS OF TASTE

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WINE PEOPLE WINE PLACES WINE EDUCATION FOOD & RESTAURANTS ACADEMIA AG, GROWER & CELLAR NEWS EUROPE & THE UK DOWN UNDER NOT JUST FOR THE TRADE CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS
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GIVE US THIS DAY OUR DAILY DATA

"Millennial" is too broad. You really want 26-year-old HENRYs

Screen Shot 2017-11-08 at 5.10.19 AMFYI: HENRY = High-Earners-Not-Rich-Yet. Sweet spot= Age 26

Detailed analysis at the source: Unity Marketing


NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song best: Take Me Home Country Roads by Toots & The Maytals

Lew liked this song best: Three Seed by Silversun Pickups


TODAY'S FEATURED WINE


2015 Falesco Vitiano Bianco (Italy). 50% Vermentino, 50% Verdicchio. Crisp pear and citrus with a nice sense of minerality. I imagine this would be a nice wine with food. Purchased on sale for $10.99 from Hover Crossing Wine & Spirits in Longmont, CO. -B

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.


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Allied Grape Growers
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Help Duarte resist federal government over-reach




================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com