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From: lewis.perdue@wineindustryinsight.com

Subject: Despite premiumization trend, lower price points still dominate market share - Despite big grape increase, San Joaquin ag down $900M over past 2yrs - Craft beer glut taking toll on sales - Farmers face vendor lock-in as ag goes digital -- AUGUST 24, 2017

Date: 2017-08-23 18:56:19

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Despite premiumization trend, lower price points still dominate market share. Daily Data charts the Nielsen stats. Scroll down.
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DAILY NEWS FETCH - August 24, 2017

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
 
 
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TODAY'S TOP NEWS

Despite premiumization trend, lower price points still dominate market share. Daily Data charts the Nielsen stats. Scroll down.

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GIVE US THIS DAY OUR DAILY DATA

Despite premiumization trend, lower price points still dominate market share

Market Share of wine compared with average eq 750mL price Right-click chart to view a larger image.

BRIEF HIGHLIGHTS

  • This graph compares the dollar market share for each price segment with the average price per 750mL bottle.
  • The stand-out here is that the $3-5.99 and $9-11.99 price segments appear to make up a large chunk of the dollar market share pie.

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While creating this issue:

Becca liked this song best: My My, Hey Hey (Out Of The Blue) by Neil Young

Lew liked this song best: Sons & Daughters by The Decemberists


TODAY'S FEATURED WINE


Refreshing, grapefruit & peach notes.
Goes well with a summer caprese.
But at $28 SRP, it's way overpriced for the quality. -LP
 

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.


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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com