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From: lewis.perdue@wineindustryinsight.com

Subject: Will Crush Report be defunded? - Brown-Forman says no way it's for sale - Wine racing to meet $10-20/bottle demand - AlcBev product proliferation = consumer frustration = lower growth - Rioja vineyards damaged by frost -- May 25, 2017 - WINE NEWS FETCH

Date: 2017-05-24 19:06:08

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Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.
Here's how to kill your growth: spin off too many new brands and line extensions. It's happening. Scroll down to Daily Data to learn more.
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DAILY NEWS FETCH - May 25, 2017

CREATED BY WINE INDUSTRY INSIGHT   & MADE POSSIBLE BY OUR SPONSORS

Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
 
 
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TODAY'S TOP NEWS

Here's how to kill your growth: spin off too many new brands and line extensions. It's happening. Scroll down to Daily Data to learn more.

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GIVE US THIS DAY OUR DAILY DATA

AlcBev product proliferation = consumer frustration = lower growth: RBC

Screen Shot 2017-05-23 at 3.03.56 PM

'[W]e are starting to see the counter-trend to the proliferation of choice. For distributors/retailers, we are seeing many organizations struggle with the amount of variety on the shelf and the corresponding return (from a profit-per-linear-square-foot perspective).

'In other words, the supply chain is finally figuring out that having variety for the sake of consumer choice may not be in the best interests of their overall revenue/profit generation.

'In fact, Kroger and Wal-Mart, as well as large beer distributors, have started to streamline
their offerings to the products that are showing strong turns. For the consumer, the proliferation of choice has impacted “shopability”.

'Let us be clear: we are not advocating
zero innovation, but we are advocating less “variant” innovation and more disruptive innovation, where the value proposition is obvious to the consumer, thereby shortening “time to choice”.'

NEWS FETCH PLAYLIST:

While creating this issue:

Becca liked this song best: Happy Birthday To Me by The Vandals

Lew liked this song best: Parking Lot Party by Lee Brice


TODAY'S FEATURED WINE


2015 Dr. Loosen Riesling Dry (Mosel, Germany). Floral, mineral, juicy citrus. Well balanced. After a day of working in the garden, this is hit the spot! Great value wine at $12.99. -B

This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.


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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com