|Premium, High-Resolution Charts: Women may not always be your best wine buyers -- WINE EXECUTIVE NEWS | Premium Member Briefing April 18, 2017
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From editor & publisher, Lewis Perdue
April 18, 2017
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Premium, High-Resolution Charts:
Women may not always be your best wine buyers
The chart article(below) that ran this morning in News Fetch, has additional high-resolution charts for premium Wine Executive News subscribers at this link.
This is the first of what we plan to be a weekly premium graphic offering using new data not previously provided by any other wine publication or research organization.
The purpose is to offer you more data points for your important decisions.
The free versions of free charts will not show as much detail as today's News Fetch. For example, future 4-plex charts like the following one will have three of the four charts pixelated to prevent viewing by anyone but premium subscribers.
A long-held maxim in wine marketing is that women are your best customers. However, new data indicates that can be true or false depending on age. Here are four charts looking at that along with competing beverage preferences
Greatly enlarged, individual chart images are available to Wine Executive News premium subscribers at this link.
Data from Harris Poll
Fielding Period: November 9-11, 2016, Bev Al - eCommerce Shopping Behavior - Non-Proprietary Weighted To The U.S. General Adult Population Age 21+ - Propensity
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