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From: lewis.perdue@wineindustryinsight.com

Subject: WINE EXECUTIVE NEWS | Premium Member Briefing | April 18, 2017

Date: 2017-04-18 11:50:53

To: Emailing List Subscriber
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Premium, High-Resolution Charts: Women may not always be your best wine buyers -- WINE EXECUTIVE NEWS | Premium Member Briefing April 18, 2017
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VIP Wine Executive News Member Briefing

The premium, VIP service of Wine Industry Insight

From editor & publisher, Lewis Perdue
April 18, 2017

Information about account access, passwords and other customer service issues can be found at the very bottom of this and every email.

If you forget your password and I am unable to reach the secure database terminal, you will need to email or call the billing company (scroll down for details).

That information is also available at: Log in to Wine Executive News

Premium, High-Resolution Charts:

Women may not always be your best wine buyers

The chart article(below) that ran this morning in News Fetch, has additional high-resolution charts for premium Wine Executive News subscribers at this link.

This is the first of what we plan to be a weekly premium graphic offering using new data not previously provided by any other wine publication or research organization.

The purpose is to offer you more data points for your important decisions.

The free versions of free charts will not show as much detail as today's News Fetch. For example, future 4-plex charts like the following one will have three of the four charts pixelated to prevent viewing by anyone but premium subscribers.

A long-held maxim in wine marketing is that women are your best customers. However, new data indicates that can be true or false depending on age. Here are four charts looking at that along with competing beverage preferences

Right-click chart to view a larger image.

Greatly enlarged, individual chart images are available to Wine Executive News premium subscribers at this link.

Data from Harris Poll

Fielding Period: November 9-11, 2016, Bev Al - eCommerce Shopping Behavior - Non-Proprietary Weighted To The U.S. General Adult Population Age 21+ - Propensity


A reminder about your passwords, account access and customer service issues

I am frequently out of computer and cell range. The password and billing systems are ultra secure and can be accessed by only one desktop computer.

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New Subscriber Info

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However -- especially for new subscribers -- it's important to know that I don't send you a separate email every time an article contains premium content. That would be spamming ... especially for folks who read News Fetch every day.

This is because most Wine Executive News subscribers usually have subscribed to News Fetch prior to joining the premium content site.

When you sign up for premium, I always check to see if you are also getting the free News Fetch. If not, I sign you up so you will get the news quickly.

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Every article that contains premium content will usually be the top link in the News Fetch unless some monumental news bumps it to #2.

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For your convenience and future reference, all of the News Fetch emails are automatically converted to web pages and can be found here: NewsFetch Newsletter Archives.

In addition, articles that contain premium content will also be in the "Features" category on the Wine Industry Insight web site:

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================= CONTACT DATA ====================
Lewis Perdue
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com