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From: lewis.perdue@wineindustryinsight.com

Subject: Wine premiumization may not be all it's cracked up to be - WINE EXECUTIVE NEWS | Premium Member Briefing | March 14, 2017

Date: 2017-03-14 08:39:43

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Wine premiumization may not be all it's cracked up to be -- WINE EXECUTIVE NEWS | Premium Member Briefing March 14, 2017
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VIP Wine Executive News Member Briefing

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From editor & publisher, Lewis Perdue
March 14, 2017

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Wine premiumization may not be all it's cracked up to be

The full article and analysis along with an Excel spreadsheet of the chart below is available to premium Wine Executive News Subscribers at this link.
 

Among the data analysis details in the premium piece:
              • Lower price tiers still dominate.
              • Middle tier still trumps expensive wines.
              • Top-selling varietals also shy away from top price points.
              • Most expensive wines still growing fastest -- by lowering prices.
              • And then there are the blush/rose´outliers.

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================= CONTACT DATA ====================
Lewis Perdue
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Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com