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DAILY NEWS FETCH - November 23, 2016
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
Publisher/Executive Editor, Lewis Perdue -- Editor, Becca Yeamans-Irwin
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TODAY'S TOP NEWS
Wine, beer & spirits about equal as preferences for music festival goers. Scroll down to Daily Data for the Nielsen numbers.
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CRAFT BEVERAGES: BEER, CIDER, WINE & SPIRITS - A Sampling of Today's Headlines
Get the rest of today's craft news at Craft Beverage Insights
- Why I’m Thankful for Craft Beer
- Is Austin the Pilsner Capital of America?
- The Craft Beer Apocalypse?
- Cider is changing the beverage game in Colorado
GIVE US THIS DAY OUR DAILY DATA
Wine, beer & spirits about equal as preferences for music festival goers -- Nielsen
According to Nielsen:
"Legal Drinking Age (LDA) festival goers are diverse – they are 55% more likely to be Hispanic and 6% more likely to be Asian American. Males comprise 56% of this group. They also are city dwellers as they are 44% more likely to live within a large/major city. Nearly half of this group are Millennials, between the ages of 21 and 34.
"And these LDA Millennials crave music, especially live music: 63% of their $171 average music spend is on attending live events. 17% of their overall spend is specifically on festivals.
"Festivals are a prime opportunity to reach the coveted millennial audience in an environment where they are already drinking alcohol and conditioned to seeing brand integrations."
NEWS FETCH PLAYLIST:
While creating this issue:
Becca liked this song best: El Jarabe Tapatio by Mariachi Vargas
Lew liked this song best: Turn Off This Song and Go Outside by The Lonely Forest
TODAY'S FEATURED WINE
Today's beverage coming to you live from sunny Mexico. Mai Tai's and other fruity drinks all around. Happy Thanksgiving, all! -B
This NewsFetch was hand-crafted for you by Editor Becca Yeamans-Irwin (The Academic Wino) and Publisher/Executive Editor, Lewis Perdue.
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