EMAIL EDITION - VOLUME I, NUMBER 138 - December 16, 2009
IN THIS ISSUE:
SCROLL DOWN TO BOTTOM FOR LOTS MORE NEWS FETCH
Wine Gets Hip To Private Fashion Sites
Trading Down Shows Legs, Imports & $20+ Still Suck
Wine Gets Hip To Private Fashion Sites
A small number of savvy wineries have started tapping into the hot new trend of hip fashion web sites that offer “private,” time-limited sales to online shoppers.
originally sprang up as a way for online shoppers to get in on the action for fashion overstock and sample sales, but others like:
have expanded to include virtually every type of merchandise.
AN ATMOSPHERE OF EXCLUSIVITY AND URGENCY
The concept of “private sale” is only marginally true since anyone can shop at the sites as long as they register. While a trivial exercise, it seems to work as do the time limits imposed.
While a number of wine-only liquidator sites offer merchandise on a “while supplies last” basis, some of these new sites have established firm time limits — usually 24 to 48 hours. Others, like Gilt, also start a countdown when the shopper adds an item to their cart. If it’s not paid for in 10 minutes, the item disappears from the cart and is placed back in inventory.
NO LIQUIDATION STIGMA
Unlike wine liquidation sites like winestilsoldout.com, winewoot.com and thewineliquidator.com which sometimes carry the stigma of a liquidation sale, the new sites attract a hip, younger crowd looking for “must-have” items that they often didn’t realize they couldn’t live without.”
ACCESS TO A NEW MARKET
And while the total volume of sales is usually small — 100 cases or less — the sale on these sites offers exposure to a whole new — and mostly younger — market segment.
” They allow us to offer our wines to an audience who might not have the opportunity to visit our Salon for a tasting,” said Heidi Baron Godoff, Director of Consumer Sales at Swanson Vineyards. “Agility seems to be the name of the game. It has been a delight working with Rue La La. They professionally photographed all our offerings and have been extremely organized. ”
Other wineries selling through Rue La La recently include Silver Oak, Patz & Hall, Frog’s Leap, and Gary Farrell.
VENTURE CAPITAL SEES BIG BUSINESS
Although wines sales were not mentioned, the New York Times reported recently that the hip new category of sites have become big business.
“Private-sale sites are attracting brand-name investors,” said the article by CLAIRE CAIN MILLER and JENNA WORTHAM. “Kleiner Perkins Caufield & Byers, the venture capital firm that backed Google and Amazon.com, invested on Wednesday in One Kings Lane, which sells home décor. Gilt Groupe raised $55 million from Matrix Partners and General Atlantic, and Rue La La’s parent company was recently acquired by GSI Commerce for $180 million.”
STRICT TERMS AND RESTRICTIONS APPLY TO WINE
As might be expected, the terms and conditions for the sale of wine include more hoops to jump through than a sweater or pair of shoes.
The following come from recent RueLaLa.Com wine offerings:
- Please note: This is a Final Sale item. There are no returns.
- Note: You must be 21 years or older to participate.
- Due to state restrictions wine may be shipped to the following states:
- Alaska, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, South Carolina, Tennessee, Texas, Virginia, Vermont, Washington (License # 079184), Wisconsin, West Virginia, Wyoming.
- If you select a shipping address that is not one of the above states, we regret that we will have to cancel your order.
Terms & Conditions:
- You must be 21 years or older to order.
- By placing an order you represent that you are at least 21 years old.
- Gift recipient, if any, must be 21 years or older.
- Upon delivery, someone 21 years or older must be present to sign for delivery.
- If visibly intoxicated upon delivery, you will not be allowed to receive the wine.
- We recommend shipping the wine to your business address.
- Wine is sold by a licensed winery.
- Winery is the seller of record.
- Cannot be delivered to a P.O. box.
- Applicable sales tax is included.
- Void where prohibited by law.
Nielsen: Trading Down Shows Legs, Imports & $20+ Bottles Suck
Trading down continued to hammer U.S. wine sales in November, with imports and the over-$20-per-bottle segments leading the decline. Domestic wines managed small to moderate gains according to The Nielsen Company.
Overall wine sales varied inconsistently with the time period being examined.
OVERALL SALES: U.S. UP, IMPORTS DOWN
Nielsen scanner data showed that, for the period ending Nov 14, 2009, overall U.S. table wine sales at food, drug, convenience, liquor stores and other select channels slid 0.2 percent for the four-week period, but increased 3.4 percent for the 52-week period versus one year ago.
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Domestic wine sales inched up overall gaining 1.4 percent for the four weeks and 5 percent for the 52-weeks.
Imports slid 4.4 percent for the 4-week period and 0.4 percent for the 52 weeks.
Also In This Article:
The full text of the following sections is available to VIP Premium Subscribers).
- TRADING DOWN SHOWS LEGS, HURTS IMPORTS MOST
- VARIETAL DOLLAR MARKET SHARE REMAINS STATIC
The relative dollar market share of the top-13 varietals remained virtually static with changes that fall into the noise-level category.
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|December 16, 2009
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Diageo cut to hold at Deutsche Bank
Sonoma Bride not liable for teen guest's drunk driving at winery
Singapore Airlines to keep £5m wine budget
NV: Marani Brands Partners With Southern
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Southern Promotes Simpkins to Exec VP
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|December 15, 2009
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Satellites show extreme Calif ground water loss
Report debunking family wineries shows where farmworkers fit
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Nielsen & Catalina Form JV For Next-Gen Media Data Solutions
Dearden Leaves Benessere To Consult
Redwood Creek Winery Offers $130, 000 in Grants to Outdoor Non-Profits
Wine tastes better in blue or red lit rooms
Champagne is as good for the heart as cocoa - but more fun
Casanova di Neri cleared in 'Brunellogate' scandal
Magnotta Winery books Q3 profits of $812,205
Wine Grower Aldo Biale Passes Away
Ferrari-Carano Marketing and Sales Exec Meisner dies at age 60
Calistoga Cellars acts quickly after regulatory setback
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Hong Kong auctions overtake London
The Saint James Company Retains CCG Investor Relations
UK: Christmas cheer for wine sales
Tennesseans free to order wine
Summerhill Pyramid Wins Canadian Wine Producer of the Year
|December 14, 2009
Sonoma growers face freeze-protection restrictions
Cosentino says its coming out of trouble in court
Calif diesel exhaust rule relaxed due to recession
Columbia River Water Next Export to California
Mintel Predicts 2010 Consumer Upturn
Retail Data Shows Strong Start to Holiday Season
Bright Holidays: November Sales See Month-to-Month Growth
Restaurant Industry Won't Recover Until Second Half of 2010
Will wine follow the stock rally?
OZ: Foster's warns of grape price cut
US wine buyers regaining confidence
Can grape growers live in harmony with salmon?
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New Winegrape Named in Minnesota
Sands family, Constellation Brands give $4M to Hospital
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Water worries keep AmCan searching for adequate supply
UK: Alcohol information service receives funding boost
Adulteration scandal surfaces in Tuscany
Winery Exchange projects 2010 revenue over $90 million
Suntory Buys Leading Chinese Wine Importer
Goelet Wine Estates Restructures Operations
Kosher wines uncork their premium side
Kiwi winery hires $23m taste buds
Changes to winery law are long overdue
Ontario Group aims to help sell more wine and grapes
|December 11, 2009
Weyrich could lose prized properties
Judge invalidates Calif water pact
Napa's shaky grape market
Wine Economics: Do Ads Bias Wine Ratings?
Santa Rosa winery to pay $3 million in DUI case
Calif Wine Institute rebuts 'Big Wine' slurs
Yellow Tail's Casella blackmailed
Cellared Wine as a Window to the Past
HK's wine imports up 41%
Vaynerchuk: Stay away from Bordeaux 2009
Restaurants laud health care amendment
Frishinger named new AVF chairman
McCain hammers Napa flood control contract
Too much green wine befuddles consumers
Tour D'Argent Auction Exceeds Expectations
NY Farm Bureau Supports Wine in Grocery Stores
Wine 'linked to cancer recurrence'
UK: High-School Wine-tasting club aims to curb binging
Canada: Skinners invest in Penticton winery
OZ: Winery paints woeful outlook
WA: Townshend Cellars buys Caterina Winery
|December 10, 2009
Aussie carbon-neutral wine the toast of Copenhagen
NY: Local wineries thrive in tough economy
Sector Snap: Constellation Brands, Brown-Forman
Multi-million pound drive to promote cork as superior to screwcaps
Pernod Ricard raised to overweight at JP Morgan
Incredible Aussie private cellar up for sale
Indiana Issues Operating Pemit to Southern
Pomerol producers take protest to court
Wine-book crop is humbler but assertive
KY: Southern & Pernod Ricard Battle Hunger
Book focuses on Virginia wine history
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