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From: lewis.perdue@wineindustryinsight.com

Subject: WINE INDUSTRY INSIGHT - $1 Million Wine Book, Schizo Vino, Imports Outpace U.S.

Date: 2009-08-26 13:32:29

To: Emailing List Subscriber
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WINE INDUSTRY INSIGHT

EMAIL EDITION - VOLUME I, NUMBER 115 - August 26, 2009

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WII TWEETS:

  • M.D. questions French Paradox (http://tinyurl.com/mns2go).This is wine biz's "Mission Accomplished." Nobody's out there giving the facts.
  • Perspective: Calif. exported USD$1B in wine in 2008. New Zealand will ship US$675 million this year: 2/3 of Calif. NZ? Little NZ?
  • More on McMerlot:http://tinyurl.com/nbm2x9. Is this the gateway method to finding new wine drinkers? White Zin surely wasn't it.

Wine book to retail for more than $1Million

Extravagant British publisher Kraken Opus is currently working on a wine book wine that will retail for £640,000, (approximately US $1.12 million).

The Wine Opus, an 850-page book, will feature the 100 best wineries in the world selected by a panel of as-yet-unnamed judges.

Extravagantly thirsty purchasers will also get six bottles of wine from each winery in the book. Only 100 copies of the book will be released. The company says that 25 have already been pre-ordered.

Kraken Opus is owned by former Goldman Sachs derivatives and tax expert Karl Fowler

Schizo Vino Sales Showcase Upscale/Downscale Consumer Tastes

Off-premise table wines continued their schizophrenic sales behavior last month with boxes, followed by expensive wines taking the top sales increase positions, according to Wine Industry Insight’s analysis of data from Information Resources Inc. (IRI) for the four-week period ending August 9, 2009 over the same period last year. Box wines selling for an average 750-ml equivalent of $4.06 gained 27.1 percent while bottles with an average price of $25.02, increased 8.5 percent.

VIP Subscribers click here to read the complete, un-redacted article.

iri-wii-tablewinegrowthpricesegmentnotvip-080909

Also in this issue for VIP Subscribers:

  • OVERALL WINE SALES UP, IMPORT MARKET SHARE EDGES UP
  • IMPORT VERSUS DOMESTIC SALES OFFERS SLIGHTLY DIFFERENT PICTURE THAN OVERALL NUMBERS
  • IMPORTS HOLD THREE OF TOP FIVE GAINER POSITIONS IMPORTS DOWN OVERALL, BUT SOME SEGMENTS GAINED SIGNIFICANTLY
  • IMPORT MARKET SHARE UP, AVERAGE BOTTLE PRICE EDGES DOWN
  • IMPORTS MAINTAIN PRICE ADVANTAGE

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THIS ISSUE SPONSORED BY:
 Wild Rose Vineyards: Quality Custom Crush

Double-Digit Import Sales Outpace Domestics In July

Imports took the top three spots for dollar sales gains in the four-week period ending August 9, 2009, racking up double-digit increases that left top U.S. producers in the dust according to Information Resources Inc. (IRI)

VIP Subscribers click here to read the complete, un-redacted article.

iri-wii-tablewineplaceoforiginnotvip-080909

Also in this issue for VIP Subscribers:

  • TOP IMPORT GAINERS
  • CALIFORNIA TIED FOR LAST IN LIST OF GAINERS, HAS LOWEST AVERAGE SALES PRICE
  • HIGHEST AVERAGE SELLING PRICES

No Bubbles For Champagne, But U.S., Italy, Spain Sparkle

Sales of Champagne have continued to fizzle out while U.S. sparklers along with those from South Africa, Chile, Italy, and Spain continue to bubble. According to Wine Industry Insight’s analysis of data from Information Resources Inc. (IRI) overall sparkling wine sales increased 3.8 percent for the four-week period ending August 9, 2009 over the same period last year. Imports as a whole fell 2.4 percent.

VIP Subscribers click here to read the complete, un-redacted article.

iri-wii-sparklingwinegrowthpricesegmentnotvip-080909

The performance of South African and Chilean sparklers (up 292.4 and 220.3 percent respectively) are not statistically significant given their small volume. However, the gains from Italy, Spain and the United States are evidence that consumer demand exists when the price is right.

Also in this issue for VIP Subscribers:

  • TOP SPARKLING WINE GAINERS
  • ECONOMY-CONSCIOUS CONSUMERS HEAP PUNISHMENT ON EXPENSIVE BOTTLES

Not a subscriber?
Subscribe now, and get the rest of this original article along with the spreadsheet and everything else on the site every day, including the Data Cellar for just $9.99 per month or $115.88 per year. Click here for more details.

NEWS FETCH

August 26, 2009
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  • 58 Degrees & Holding Company, a wine bar as cool as the temperature

  • ================= CONTACT DATA ====================
    Lewis Perdue
    670 W. Napa St., Suite H, Sonoma, CA 95476
    Phone: 707-326-4503, fax: 707-940-4146
    Email: lewis.perdue@wineindustryinsight.com