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From: lewis.perdue@wineindustryinsight.com

Subject: Scattered Consumption Pattern for June 2009 Could Indicate Transition To Higher-Priced Sales

Date: 2009-07-15 16:28:24

To: Emailing List Subscriber
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EMAIL EDITION - VOLUME I, NUMBER 107 - July 15, 2009

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THIS ISSUE SPONSORED BY:
 

AND

Compli: the industry leader in compliance services



IN THIS ISSUE:

  • Networking Seminars presents the "Wine Law in America" conference

  • Scattered Consumption Pattern for June 2009 Could Indicate Transition To Higher-Priced Sales

  • Seventh Annual Petite Sirah Noble Symposium

  • NEWS FETCH



THIS ISSUE SPONSORED BY:

Hinman & Carmichael,Alcoholic Beverage Law


Networking Seminars presents the "Wine Law in America" conference


Friday, July 24th at the Fairmont Sonoma Mission Inn & Spa from 8:45 am - 5:00 pm. This course is approved for 6 CLE & 7 CPE credits.

This conference is sponsored by Dickenson Peatman & Fogarty and will focus on:
- Selling Wine in America in the 21st Century
- Intellectual Property in the Wine Industry
- How to Get into the Wine Business
- Planting a Vineyard or Constructing a Winery: Understanding Entitlements and Regulatory Costs and Timelines
- Counterfeit Wines
- Networking Reception & Wine Tasting sponsored by Sonoma County Vintners and Napa Valley Vintners

Seminar Location: Fairmont Sonoma Mission Inn & Spa, 100 Boyes Blvd, Boyes Hot Springs, CA 95416

View the entire conference agenda, speakers, and register (Save $50 enter Promo Code WII) at:
http://www.networkingseminars.net/wine-law
 


THIS ISSUE SPONSORED BY:
Miramont Estate: Put our prize-winning wine in your bottles



Scattered Consumption Pattern for June 2009 Could Indicate Transition To Higher-Priced Sales

The June 2009 scanner data from Information Resources Inc. shows that consumers continued the inconsistencies from May. While lower price-points dominated as expected, some pricey wine segments substantially out-performed more value-priced bottles. The good news could be that the  scattered consumption pattern may indicate a transition period as consumers see better times and are willing to pay more for quality.

iri-wii-pricesegmentsortedbysalesgrowth-chart-vip-june20091

OVERALL, VALUE WINES MOSTLY OUTSOLD BY HIGHER-PRICE SEGMENTS

While it was no surprise that wines costing $4.02 per average per 750ml bottle topped the price segment sales chart, wines selling for an average price of $24.59 experienced greater sales increases than three less-expensive categories. Value wines averaging $6.30 per bottle came in dead last.

VIP Subscribers click here to read complete, un-redacted article.

BIGGEST PRICE SEGMENT (BY OVERALL DOLLAR SIZE) GAINED LEAST, LOSES MARKET SHARE

iri-wii-pricesegmentsortedbysalesgrowth-vip-june20091

Segment 3 tables wines — those costing $5 to $7.99 per bottle — constitute the largest single category by dollar volume: $123,940,000 for the four-week period ending June 14. But that segment  scraped out a paltry 0.9 percent dollar gain while losing 0.9 percent of the overall share of revenues. (See raw data, sheet 3 of spreadsheet for this and more.)

CONSUMERS GOING FOR QUALITY, NOT ALWAYS PRICE?

The almost 26 percent gain by segment 2 box wines continues their dominance, followed by segment 2 table and segment 1 box. However, the presence of higher priced segments over lower ones may indicate that quality can trump price, even during a recession.

A MICRO-LOOK AT VARIETALS AND PRICE CATEGORIES SHOWS SAME CONSUMER INCONSISTENCIES

A look at ten popular varietals segmented in nine price categories from box to luxury shows the same lack of a priced-based pattern shown by the price-segment-only look.

iri-wii-pricesegmentandvarietal-chartbyavgprice-june20091

As the chart, above, indicates higher- and lower-priced wines are scattered through the continuum with the best-performing price/varietals at the left and worst to the right.

< strong>PINOT NOIR JUNE’S BESTSELLER, SYRAH AGAIN AMONG BEST/WORST PERFORMING

iri-wii-pricesegmentandv-bestandworstvip-june2009

Segment 2 Pinot Noirs selling for an average of $4.57 per bottle topped June’s price/varietal analysis, followed by Segment 6 Syrah and Segment 1 Syrah.  Segment 3 Syrahs — like most other wines in the $5 to $7.99 range — fell near the bottom.

iri-wii-pricesegmentandvarietal-sortedbysalesgrowth-notvip-june20091



THIS ISSUE SPONSORED BY:
Wild Rose Vineyards: Quality Custom Crush


Seventh Annual Petite Sirah Noble Symposium ~ Agenda

WHEN: Tuesday, August 4, 2009

WHERE: Concannon Vineyard, 4596 Tesla Road, Livermore, CA

EVENT SCHEDULE ~ AGENDA

8:00 - 8:30 a.m. ~ Registration

8:30 - 8:40 a.m. ~ Welcome ~ Jim Concannon & John Concannon, Concannon Vineyard

8:40 - 8:50 a.m ~ Individual Introductions: Including Natalie Alvanez, Tri-Valley Convention & Visitors Bureau

8:50 - 9:10 a.m. ~  SESSION I ~ HERITAGE CLONE VINEYARD ~ UPDATE
Patty Bogle, Bogle Vineyards, Mike Anderson and Dr. James Wolpert, University of California at Davis

9:10 - 9:30 a.m. ~ SESSION II ~ MARKETING: Sommelier Ellen Landis, Landis Shores Oceanfront Inn
Petite Sirah… Great food and wine pairing recommendations

9:30 - 9:50 a.m. ~ SESSION III ~ MARKETING: Christian Miller, Full Glass Research
Statistical growth of Petite Sirah and where it seems to be headed

10:20 - 10:40 a.m. ~ SESSION IV ~ ENOLOGY, PART I: Julian Halasz and John Clark, Concannon Vineyard
Tannin Control: sharing protocols being used to achieve more ‘forgiving’ tannins

10:40 - 11:00 a.m. ~ SESSION V ~  ENOLOGY, PART II: Chris Smith, Bogle Vineyards
Port and Port-style wine making using PS

11:00 - 11:20 a.m. ~ SESSION VI~  VITICULTURE, PART I: David Gates, Ridge Vineyards
Hang time, clonal selections, vine age

11:20 - 11:40 a.m. ~ SESSION VII ~ VITICULTURE, PART II : John Monnich, Silkwood Wines
Tight cluster reduction: help eliminate bunch rot by increasing air around berries

11:40 - 12:00 p.m. ~ SESSION VIII:  VITICULTURE, PART III:  Bill Pease, Madrigal Vineyards: Bob Biale, Robert Biale
Excellent regeneration of root systems with old PS vineyards

BEST OF THE PETS TASTING ~ 12:00 - 1:00 p.m.
Jim and John Concannon

Hosts from Concannon Vineyard

ANNUAL LUNCH ~ 1:00 ~ 2:00 p.m.

MEDIA TASTING ~ 2:00 ~ 3:30 p.m.

PS I Love You would like to thank our sponsor Concannon Vineyard, for making the 7th Annual Petite Sirah Symposium possible.


NEWS FETCH

(Sorted By Date)
July 15, 2009
  • Is Constellation in Trouble?
  • San Joaquin Valley wines step up to take the prize
  • Shift in wine purchases affects winegrape growers
  • Exclusive: Diageo bosses axe prestigious golf tournament as 900 workers face axe
  • Sonoma County's crop value fell 7% in 2008
  • A wine lesson from nectarines
  • Time to reconsider oak-free chardonnay
  • IN: Defending Hoosier grapes
  • Medlock Ames winery readies renovation of landmark Alexander
  • Wine: Temecula takes top honor at State Fair event
  • New Mexico: Award-winning wine
  • Why Napa and Sonoma still rule
  • It’s another 38 acres of grapes for McManis Family Vineyards
  • Going against the grain
  • ART: Drinking in 'A Case for Wine'
  • Italy on $3 a Bottle
  • Michigan's grape escape
  • Wine 101: Where are the local wineries in Rhode Island?
  • Apps, tweets and websites for wine drinkers
  • For Wine, 100 Points is a Rare Score
  • July 14, 2009
  • If red wine's good, are resveratrol pills even better?
  • Foster's Group Gains After Merrill Lynch 'Buy' Rating
  • EU trade pact will flood Korea with cheap wine
  • Liv-Ex has helped establish a vibrant market for fine wines -- and brought a little transparency to a murky business.
  • Fortune Brands to Webcast July 24 th Conference Call
  • NZ: Discount wines a concern
  • Research funding helps solve grape growing challenge
  • Wine flows from southern Arizona
  • New winery in an old brewery
  • Corker proof in pudding
  • July 13, 2009
  • Constellation's quarterly profit slumps
  • Sonoma Valley Wine Auction changes policies
  • TX: Cotton-to-wine grape transition pays off
  • Napa Valley Destination Council taps Clay Gregory to lead group
  • NY: State winery count climbs to 275
  • Drinking Mexican Wine with the Locals in My Secret Idaho
  • Ripon Winemaker has a very good year hauling in a fistful of honors
  • California State Fair Announces Best Wine
  • CA: Viticulture briefs
  • The Good Life: Self-made expert shares her fascination
  • United Spirits plans wine bar, lifestyle outlet
  • Wine tourism boom in India
  • WA: Winery uncorks summer concert series
  • TX: Sonoma Vintner Leads Texas Custom Crush
  • FL: Hospitality students selected for scholarship, trip to Italian winery
  • Paul Ricard, the drinks magnate drunk with art
  • Coppola returns to his roots as an indie guy
  • NC: New vineyard opens, wine industry flourishes
  • NY: Wineries sprout in Jefferson County thanks to cold-hearty grapes
  • July 10, 2009
  • Virus-resistant grapevines that make antibodies
  • Amorim unveils whole cork that is cheaper than synthetic
  • Obama presents N.C. wine to Italian president
  • UK Plonk Watch: French wine slips into fifth place with British drinkers
  • Winery's 'dream job' idea leaves an aftertaste
  • Ontario: Woman to be sentenced next month for $7.4 million winery fraud
  • University of Missouri holding wine school
  • Vincor aiming for young wine drinkers
  • UK Plonk Watch Redux: British sales of French wine declining
  • India: UB’s Four Seasons Wines to go global in three months
  • TN: 60-year-old Frog tavern in Maryville demolished, may become winery
  • NZ: Pint-sized sheep manicure vineyards
  • Wine Detectives are on the case in Pasadena
  • WA: Peninsula wineries kick off Lavender Celebration Tour
  • Napa couple blasts winery from rock pile
  • BC: Anniversary Celebration—Wellbrook Winery owner stresses buying local
  • July 09, 2009
  • Sonoma County Grapes going unsold
  • Luxury Wine Market Reels from Downturn
  • Bad economy could be good for consumers
  • Oz: Yellow Tail makes agency change as new rival pops its cork
  • Constellation Brands profit falls
  • Canada: Alberta Reduces Wine Tax
  • 'Status quo' farm spending bill nears House passage
  • Monte Rio wine shop expects Boho gold rush
  • Alain Fouquet expands, appoints marketing director
  • MD: Wine, etc.: Expert wine producer making a name for himself
  • 'Lab On A Chip' To Give Growers Real-time Glimpse Into Water
  • WA: Olympic Peninsula Wineries Kick-Off Lavender Celebration Tour
  • Wine and Pooches at Barrel Oak Winery
  • TX: New KE Bushman's Winery & Celebration Center Opens Saturday
  • OH: Downtown Mansfield winery opens in former brewery
  • NJ: July Happenings at Cape May Winery & Vineyard
  • Wine notes: New tasting room opens in Calistoga
  • LGBT Center offers Meet & Greet at winery
  • NY: Three Brothers Wineries: a different type of Finger Lakes winery
  • Cuvaison Estate Wines Kicks Off National Cork Recycling Program at the Food & Wine Classic in Aspen

  • ================= CONTACT DATA ====================
    Lewis Perdue
    670 W. Napa St., Suite H, Sonoma, CA 95476
    Phone: 707-326-4503, fax: 707-940-4146
    Email: lewis.perdue@wineindustryinsight.com