Subject: Pain Increases Among Top 100 Brand Winners and Losers For June 2009 - WINE INDUSTRY INSIGHT
Date: 2009-07-07 14:36:45
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EMAIL EDITION - VOLUME I, NUMBER 103 - July 7, 2009
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Pain Increases Among Top 100 Brand Winners and Losers For June 2009
While overall wine sales grew in June, so did the pain for the Top 100 largest table wine brands. Wine Industry Insight’s analysis of data from Information Resources Inc. (IRI) shows that 41 of the Top 100 showed sales declines for the four-week period ending June 14, 2009 over the same period last year.
That compares with 37 reporting sales declines in May, 25 losers in April and 47 in March.
(VIP Subscribers can click either or on the image below to download the Excel file for all of the 100 largest brands for both May and June, sorted by sales performance.)
LOSERS REDUCE LOSES
On a slightly more positive side, the biggest losers managed to lose somewhat less than they did in May. Pepperwood Grove remained at the very bottom, but lost only 31.9 percent compared with 41.8 percent in May. Rounding out the bottom five, Bolla, Turning Leaf, Smoking Loon and Almaden remained in the cellar, but managed to cut their losses from May.
SOLID GAINS FOR THE TOP 10 WINNERS
The top ten winners -- all among the smallest brands by overall revenues -- showed a similar pattern, making substantial gains but all smaller than in May.
(VIP Subscribers: Click Image For Full Excel Spreadsheet)
Bay Bridge Vineyards was the top brand winner in June, gaining 145.3 percent, impressive but down from its 217 percent gain in May. They were followed by Mark West Vineyards, Oak Creek, Delicato Box, and Carlo Rossi Box. For earlier data, please see:
IRI sales cover approximately 63 percent of all wine sold in the U.S. The sales are primarily from food, drug and convenience stores as well as many "big box" retailers.
TOP 10 BRAND PERFORMANCE MIXED, K-J, GALLO FAMILY STILL IN THE HOLE, LIVINGSTON OUT
Kendall-Jackson's Vintner's Reserve and Gallo Family Vineyards Twin Valley brands were the only two of the top 10 largest brands to remain in negative territory. K-J managed to cut its decline to -10.2 percent from May's -13.3 percent while Gallo's hole got deeper: - 5.8 compared with -3.9 percent in May. Livingston Cellars, by contrast, turned May's slight 0.04 percent loss into a 0.4 percent gain in June.
SPREADSHEET SHOWING PERFORMANCE SORTED BY BRAND SALES SIZE
VIP Subscribers can click here to download the Excel file for the 100 largest brands for both May and June, sorted by total brand sales.
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