← Return to Archives - Subscribe to FREE NewsFetch Email Newsletter
From: lewis.perdue@wineindustryinsight.com

Subject: Pain Increases Among Top 100 Brand Winners and Losers For June 2009 - WINE INDUSTRY INSIGHT

Date: 2009-07-07 14:36:45

To: Emailing List Subscriber
Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.

EMAIL EDITION - VOLUME I, NUMBER 103 - July 7, 2009

Click [UNSUBSCRIBE] to unsubscribe to this free email edition.



THIS ISSUE SPONSORED BY:

Compli: the industry leader in compliance services

AND
Wild Rose Vineyards: Quality Custom Crush



Pain Increases Among Top 100 Brand Winners and Losers For June 2009

While overall wine sales grew in June, so did the pain for the Top 100 largest table wine brands. Wine Industry Insight’s analysis of data from Information Resources Inc. (IRI) shows that 41 of the Top 100 showed sales declines for the four-week period ending June 14, 2009 over the same period last year.

That compares with 37 reporting sales declines in May, 25 losers in April and 47 in March.

(VIP Subscribers can click either or on the image below to download the Excel file for all of the 100 largest brands for both May and June, sorted by sales performance.)


LOSERS REDUCE LOSES


On a slightly more positive side, the biggest losers managed to lose somewhat less than they did in May. Pepperwood Grove remained at the very bottom, but lost only 31.9 percent compared with 41.8 percent in May. Rounding out the bottom five, Bolla, Turning Leaf, Smoking Loon and Almaden remained in the cellar, but managed to cut their losses from May.

SOLID GAINS FOR THE TOP 10 WINNERS


The top ten winners -- all among the smallest brands by overall revenues -- showed a similar pattern, making substantial gains but all smaller than in May.

(VIP Subscribers: Click Image For Full Excel Spreadsheet)VIP Subecribers Click Image For Full Excel Spreadsheet

Bay Bridge Vineyards was the top brand winner in June, gaining 145.3 percent, impressive but down from its 217 percent gain in May. They were followed by Mark West Vineyards, Oak Creek, Delicato Box, and Carlo Rossi Box. For earlier data, please see: IRI sales cover approximately 63 percent of all wine sold in the U.S. The sales are primarily from food, drug and convenience stores as well as many "big box" retailers.

TOP 10 BRAND PERFORMANCE MIXED, K-J, GALLO FAMILY STILL IN THE HOLE, LIVINGSTON OUT


Kendall-Jackson's Vintner's Reserve and Gallo Family Vineyards Twin Valley brands were the only two of the top 10 largest brands to remain in negative territory. K-J managed to cut its decline to -10.2 percent from May's -13.3 percent while Gallo's hole got deeper: - 5.8 compared with -3.9 percent in May. Livingston Cellars, by contrast, turned May's slight 0.04 percent loss into a 0.4 percent gain in June.

 SPREADSHEET SHOWING PERFORMANCE SORTED BY BRAND SALES SIZE

VIP Subscribers can click here to download the Excel file for the 100 largest brands for both May and June, sorted by total brand sales.

Not A Subscriber Yet?

Subscribe now, and get the legal documents and everything else in every article on the site every day, including the Data Cellar for just$9.99 per month or $115.88 per year. Click here for more details.

NEWS FETCH

July 07, 2009
  • Brown-Forman 4Q profit falls as sales slide
  • Do Taste and Smell Adjectives Signal Value, or Do They Create It?
  • Newest American wine appellation, world's largest
  • Recent Research Bolsters Red-Wine Compound's Health Potential
  • Wine drinkers see the glass half-off
  • Grapes: Who's Planting What?
  • Israel: 50KW Solar Roof on Carmey Avdat Winery
  • NC: Donation to NCSU to boost wine-making research
  • Valley farmers to receive more water
  • Blue-green algae turns dirty water into clean energy
  • Governor: Water Will Be Released To Farms
  • Canada: VQAs less familiar to Generation Y: Vincor
  • Click-off: new wine cultures website debuts today
  • NZ: Marlborough wineries clean up
  • Biodynamics in winemaking: Quivira Vineyards
  • California may adopt more lenient gray water code in August
  • Drink green, says Greenpeace
  • NZ: Hendo's battle over $1.4m worth of wine continues
  • Australia: Australian Trade Marks: Are Beer And Wine The Same?

  • ================= CONTACT DATA ====================
    Lewis Perdue
    670 W. Napa St., Suite H, Sonoma, CA 95476
    Phone: 707-326-4503, fax: 707-940-4146
    Email: lewis.perdue@wineindustryinsight.com