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From: lewis.perdue@wineindustryinsight.com

Subject: IBG To Dispose of New Vine Assets Within Two Weeks

Date: 2009-07-06 21:56:29

To: Emailing List Subscriber
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EMAIL EDITION - VOLUME I, NUMBER 102 - July 6, 2009

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IBG To Dispose of New Vine Assets Within Two Weeks

Inertia Beverage Group will auction off the assets of New Vine Logistics Within the next two weeks, according to an email it sent to NVL’s clients today.

According to that letter (reproduced entirely, below):

“As the senior debt holder in New Vine, IBG has put New Vine into a foreclosure process and has scheduled an auction for New Vine’s assets. This process is a normal next step in the disposition of New Vine assets and it is expected to be completed within two weeks. We anticipate that it will not cause any disruption to the services New Vine is currently providing its customers.”


IBG letter Regarding NVL

July 6, 2009

Dear New Vine Clients,

We are grateful for your support during the past month. We know it has been
a difficult and challenging time for New Vine’s customers, employees, and
partners. Our goal is to provide regular information as to the financial
and operational condition of the company, as well as outline the immediate
path forward so you are getting facts from New Vine directly.

As you are aware, Inertia Beverage Group (IBG) had funded New Vine’s
operations over the past several weeks while IBG reviewed the opportunity to
acquire the lead creditor position which Silicon Valley Bank (SVB) held in
New Vine. IBG has now completed its transaction with SVB, and has assumed
SVB’s loan and creditor position in New Vine. During this period, New Vine
was able to resume its business, with the continued delivery of fulfillment
and compliance services for our valued customers.

The purpose of this communication is to outline the process that will now
occur over the course of the upcoming weeks. As the senior debt holder in
New Vine, IBG has put New Vine into a foreclosure process and has scheduled
an auction for New Vine’s assets. This process is a normal next step in the
disposition of New Vine assets and it is expected to be completed within two
weeks. We anticipate that it will not cause any disruption to the services
New Vine is currently providing its customers. Upon the conclusion of the
foreclosure process, it is our goal that New Vine’s services will continue
to be provided in the manner to which our customers have been accustomed.

We will continue to provide updates on a weekly basis or as new information
needs to be shared with our customers. Our goal is to ensure you have
enough information around the future of New Vine to remain confident in our
ability to serve your needs. We encourage you to ask questions or reach out
if you would like more information.

The primary contacts for information are:

  • Kathleen Hoertkorn - Founder - khoertkorn@new-vine.com -707-603-3322
  • Josh Langford - VP, Sales and Marketing - jlangford@new-vine.com -707-603-3313
  • Carol Thompson - Chief Operating Officer - cthompson@new-vine.com - 707-603-3331
  • We appreciate your continued patience through this process, and thank you

for your support.

The New Vine Team




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    Lewis Perdue
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    Phone: 707-326-4503, fax: 707-940-4146
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