Subject: Guns, alcohol, other vice stocks post solid 2012 * Can higher prices stop drunkenness? * Natalie MacLean Shoves Back * Local regulation reigns in wine biz * SAfrica's Huge 2013 Wine Grape Crop -- DEC. 20, 2012 - WINE NEWS FETCH
Date: 2012-12-19 21:29:12
To: Emailing List Subscriber
Please use CMD+F (Mac) or CRTL+ F(Windows) to find your specific search term within this issue of NewsFetch. This "double search" is due to our links sourcing from websites not within WineIndustryInsight.
You have received the News Fetch daily roundup of wine industry news because you signed up or a colleague suggested you would be interested.
If you do NOT wish to receive News Fetch Click [UNSUBSCRIBE]
DAILY NEWS FETCH
December 20, 2012
CREATED BY WINE INDUSTRY INSIGHT & MADE POSSIBLE BY OUR SPONSORS
UNSUBSCRIBE: Click [UNSUBSCRIBE]. SUBSCRIBE: Here. CHANGE YOUR EMAIL: Here. NEWS FETCH ARCHIVE: Here
SCROLL DOWN FOR U.S. REGIONAL WINE NEWS AND MORE
THE FOLLOWING IS SPONSORED CONTENT
INVESTING & AUCTIONS
MARKETING & SALES
MATTERS OF TASTE
U.S. REGIONAL WINE NEWS
ASIA & PACIFIC RIM
GOODBYE 2012, HELLO 2013
NOT JUST FOR THE TRADE
BAD HEADLINE THAT NEEDS PROFESSIONAL HELP
This is a long, wandering, fumbling, boasting headline that offers no specifics about what the actual news is. Front-loading all the company names is just an ego trip that buries the news.
Who says this is "bold?" Any proof this will get consumers "fired up?" Those are just empty boasts. Or is that last bit a lame attempt to play on the cigar angle?
Try offering some actual news here. Try successfully answering the question: "Why should I care?" If this were a headline writing assignment in a beginning PR class it would rate an F-. And while it hardly seems possible, the opening paragraph of the news release is even worse.
The people at both Deutsch and VWE are smart, capable, talented people who need to have PR that measures up to the same level of excellence.
News Fetch's favorite song today: Notion by Kings of Leon.
Last night's dinner wine was: Joseph Filippi: Zinfandel: Cucamonga-California: Celestiale: non -vintage: United States
ALSO SPONSORED BY:
================= CONTACT DATA ====================
670 W. Napa St., Suite H, Sonoma, CA 95476
Phone: 707-326-4503, fax: 707-940-4146