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From: lewis.perdue@wineindustryinsight.com

Subject: Layoffs At Jackson Family Wineries?

Date: 2009-06-10 22:09:41

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WINE INDUSTRY INSIGHT

EMAIL EDITION - VOLUME I, NUMBER 97 - June 10, 2009

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  • Layoffs At Jackson Family Wineries? Reorganizing By Any Other Name Smells Like Layoff

  •  Stevenot Winery, Golden Eagle Estates Bankruptcy Update

PLUS The Past Week at wineindustryinsight.com:

  • New Copper Peak Direct Shipping Software

  • California ABC Warning on Third-Party Shippers

  • Moramarco Quits Constellation

  • New Vine Investor Pleads to Fraud Charges

  • NEWS FETCH


Layoffs At Jackson Family Wineries? Reorganizing By Any Other Name Smells Like Layoff

A rose by any other name can be as bitter as a layoff.

Multiple emails came into Wine Industry Insight’s email box today from people who said they had been laid off.

” I’m a victim of another round of layoffs at Kendall Jackson,” said one email. “I know of about ten people having been laid off in the last 24 hrs.”

REORGANIZATION OF SALES & MARKETING

When WII contacted Jackson Family Wines, a spokesperson replied by email that, “No layoffs just a reorganization of the marketing department. We have a new Chief Marketing Officer. He is reorganizing his department which means he replacing some people with his own team.”

NEW CHIEF MARKETING OFFICER

The new CMO is Stephen Croncota who served in the same position with the Haggard Clothing Co. in Dallas. Previously, he has held marketing positions at Versace, E! Networks and the Cartoon Network.

PARAMEDICS NEEDED FOR SAGGING KENDALL-JACKSON BRANDS

Croncota does have his work cut out to turn around K-J’s anemic performance which has suffered over the past several months, especially by comparison with its competition.

Sales of Kendall Jackson Vintners Reserve wines — the number 7 top selling brand in the United States — continues to lose ground even as major competitors gain.

Data from Information Resources Inc. (IRI) for the four-week period ending May 17, shows K-J dollar volume dropping 11.3 percent over the same period in 2008.

By contrast, seven of the top 10 largest brands increased sales, some — like Sutter Home, Barefoot and Beringer — scoring double-digit gains. Overall wine sales in the United States grew 3.7 percent during that period.

See: May Wine Brand Winner And Loser Data Show Mixed Results for more coverage.

Previous Wine Industry Insight Coverage:


Stevenot Winery, Golden Eagle Estates Bankruptcy Update

After weeks of wrangling over the appointment of a U.S. Trustee [$VIP]to oversee the winery’s operations, a hearing has been scheduled for 1 p.m., June 24 in Sacramento Bankruptcy Court.

Among notable new filings:

The court filings also produced an unexpected bit of wry humor.

Straight talking for a change.

Straight talking for a change.

PREVIOUS WINE INDUSTRY INSIGHT COVERAGE


IF YOU'RE NOT ONLINE, YOU'RE MISSING A LOT OF NEWS

We have a lot more news online at wineindustryinsight.com. We can't put it all in an email because it would be too big. Some of the stories you're missing are:

  • New Copper Peak Direct Shipping Software

  • California ABC Warning on Third-Party Shippers

  • Moramarco Quits Constellation

  • New Vine Investor Pleads to Fraud Charges.

Log on to get those stories and these NEWS FETCH articles from just the past THREE days::

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================= CONTACT DATA ====================
Lewis Perdue
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Phone: 707-326-4503, fax: 707-940-4146
Email: lewis.perdue@wineindustryinsight.com